The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
Who Reigns On Instagram: Gen Z, Millennials, Gen X, or Boomers?
3 min
Who Reigns On Instagram: Gen Z, Millennials, Gen X, or Boomers?
Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.
Gymshark Outperforms Adidas and Nike in Influencer Marketing
2 min
Gymshark Outperforms Adidas and Nike in Influencer Marketing
HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing 10th March 2021 - HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has today released new research into the UK brands that are performing best when it comes to Instagram influencer
State of Instagram Influencer Marketing in Australia
6 min
State of Instagram Influencer Marketing in Australia
There were 10 640 000 Instagram users in Australia in November 2020, which accounted for 41.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing. In this report, we will provide you with the most current Instagram influencers insights and benchmarks and give a data-driven look into the state of Instagram in Australia.
State of TikTok in Kazakhstan
3 min
State of TikTok in Kazakhstan
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Kazakhstan after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of
Influencers, Brands and Agencies analysis
6 min
Influencers, Brands and Agencies analysis
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.
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