The HypeAuditor Blog

Brands and agencies have surely come across campaigns where companies teamed up with computer-generated characters. Since AI tools have become sophisticated enough that studios and graphic designers can create life-like individuals and algorithms can control their behaviors, virtual influencers have become a hot topic.

Digital marketing has reached a stage where professionals have to process a huge amount of data daily. This is impossible without artificial intelligence. Every tool on the market uses machine learning, algorithms, and other technological achievements to some extent. HypeAuditor is no exception.

In this article, we will explore the major types of sentiment analysis, how artificial intelligence can enhance evaluation, and what areas of sentiment analysis can present some challenges that AI can't fully solve.

AI influencers are a new trend, and they come with their own benefits and challenges. Learn all about them and how they fit into your marketing plans.

Though the age of influencers isn’t over yet, here is the latest innovation that is conquering the realm of digital marketing: Generative Artificial Intelligence. After its appearance, it didn’t take long for influencers - and marketing professionals alike - to realize how much help GenAI can provide in content creation and optimization.

This article will discuss how AI can assist in a critical stage of influence marketing: outreach and relationship management. We’ll also explore what elements require human interaction and customization to ensure that communication between your brand and influencers is honest and doesn’t seem robotic.