The HypeAuditor Blog

There are very few internet trends that can take over every niche and style of social media - but reaction videos did just that! They became popular in so many different areas, from business and entertainment to sports to marketing. They are highly versatile, and you can use them in a variety of ways if

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.

There were 1 929 000 Instagram users in Ireland in April 2020, which accounted for 39.4% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

arned Media Value (EMV) is your brand’s social recognition. It’s what your brand has earned in social media in the form of recommendations, reviews, user-generated content, and shares. Maybe you would have seen the Starbucks page with a lot of people enjoying their coffee. That’s their EMV. 

There were 4 308 000 Instagram users in South Africa in April 2020, which accounted for 7.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important

The massive TikTok explosion has had millions of users creating TikTok videos and going viral overnight. The brands began noticing the growing power of TikTok and started creating their own accounts too. Instagram, which has been the predominant app for all influencer marketing activities noticed rising influencer collaborations on TikTok. Brands like Gymshark, Chipotle, Guess