The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.

5 min

The State of TikTok in Germany 2020

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Germany after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

by Nick Baklanov•Jul 22, 2020

TikTok

5 min

The State of TikTok in South Africa 2020

For the new research, we have analyzed 3.1 million TikTok influencers with over 1,000 followers from around the world and 5,700 influencers from South Africa.

by Nick Baklanov•Jul 20, 2020

TikTok

4 min

The State of TikTok in France 2020

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

by Nick Baklanov•Jul 16, 2020

TikTok

3 min

State of TikTok in Brazil 2020

We analyzed 3.1M TikTok influencers with over 1,000 followers from around the world and 59.5K influencers from Germany and discovered some interesting findings.

by Nick Baklanov•Jul 16, 2020

TikTok

9 min

An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency

Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the

by Anna Komok•Jul 12, 2020

Metrics

7 min

How to Use Reaction Videos to Boost Your Brand

There are very few internet trends that can take over every niche and style of social media - but reaction videos did just that! They became popular in so many different areas, from business and entertainment to sports to marketing. They are highly versatile, and you can use them in a variety of ways if

by Max Benz•Jun 24, 2020

Strategy

9 min

Top Instagram Pet Influencers

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.

by Nick Baklanov•Jun 22, 2020

Types of Influencers