Anna Komok

Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.
About the author
HypeAuditor's Audience Quality Score Explained
3 min
HypeAuditor's Audience Quality Score Explained
To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.
How Does Influencer Marketing Work?
7 min
How Does Influencer Marketing Work?
Learn the ins and outs of influencer marketing, exploring its fundamental principles and dissecting the key components that drive its success. Understand why influencer marketing works and gain insights into its core elements.
How to Check Influencer Demographics
10 min
How to Check Influencer Demographics
Find out how to check Influencer audience demographics such as location, age and gender, marital status, and more. Unlock the insights that empower your campaigns to resonate effectively with your target audience.
How to Find Australian Influencers
4 min
How to Find Australian Influencers
Discover the most popular and effective methods for finding influencers from Australia. In this article, we unveil not only manual search techniques but also the use of specialized tools.
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
9 min
An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency
Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the
How To Work Out Instagram Engagement Rate
1 min
How To Work Out Instagram Engagement Rate
Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are bots or inactive accounts.
Instagram Engagement Rate Benchmark: 2018 vs 2019
2 min
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.
How to Get Rid of Bots on Instagram
4 min
How to Get Rid of Bots on Instagram
The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.
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