Ayu Kusumaning Dewi

Ecommerce influencer marketing is a strategy where online sellers team up with content creators who already have loyal followings. If you’re thinking of working with influencers to grow your e-commerce business, using the right tools can make all the difference.

Brands must work harder to stay relevant and win customers. At this point, just knowing who your competitors are isn’t enough. To win the game, brands need to keep up by learning how AI can help. But how can brands use AI for competitive analysis in influencer marketing? This article will walk you through the best ways to do it.

Among millions of influencers, most probably you’ve already come across an AI influencer account at least once. Let’s explore further by comparing AI and human influencers, understanding who does better at certain aspects, and analyzing how brands should decide when to use AI or human influencers for their campaigns.

Few things slow down an influencer campaign like payment problems. That's why we’ve put together a list of platforms that simplify payments, support multiple currencies, and work for different campaign sizes.

It’s tough to track progress, compare performance, and figure out which influencers are truly driving results. The best influencer campaign tracking tools eliminate these challenges by providing a central hub where you can monitor campaign performance across different platforms in real time.

In the past, it was enough to measure likes and views to determine a campaign's result. Today, brands need to dig deeper in order to get more insights and understand the real impact of their campaigns. In this article, we cover everything you need to know about collaborating with AI in tracking campaigns, including best practices and common pitfalls to avoid.

There are tools to find influencers based on relevant criteria, but choosing which one can be overwhelming. To help you sort through the options, we’ve compiled a list of 30 tools to find influencers that can save you from the tiring process of doing it all manually.

Every influencer campaign generates a flood of content. But once that content is live, how do you keep track of it all? Influencer tracking platforms are built for this exact challenge.

With approximately 127 million influencers worldwide, finding the right ones for a brand isn't a simple task. Here’s a look at some of the best influencer discovery tools to help brands find potential influencers.

Anyone who has managed influencer campaign knows that it comes with challenges. That is why the best influencer marketing platforms exist - to lift up the headaches.

Tracking influencer performance is rarely smooth. That’s why many brands turn to influencer vetting tools to pull real data on an influencer’s audience, engagement, past brand deals, and others.

Without a good system, managing conversations, tracking responses, and keeping campaigns organized can quickly become a mess. That’s why it's important to choose the best influencer outreach tools so you can contact them easily and keep track of collaborations without the headache.

Simply partnering with a social media influencer is not enough. Brands need to ensure they are working with the right creators, targeting the right audience, and generating measurable impact. This is where influencer analytics tools come into play.

Relying entirely on AI for content creation means losing the human touch and emotional depth. This is what you should know about humanizing AI-generated content.

73% of online adults who are aware of generative AI agree that companies should be transparent when using AI to interact with the audiences. This concern is understandable, as AI usage means the companies are very likely to share personal information, preferences, and other sensitive data with the tool - and often, without explicit consent.

The growing popularity of the influencer marketing industry shows no signs of slowing down, and the measurable impact of this strategy can’t be ignored. Here, we explain the impact of AI on influencer marketing ROI, including how HypeAuditor can help and how it works.

Brands must be strategic and quick enough to secure a beneficial partnership with an up-and-coming influencer. But how do brands manage to catch these influencers when the iron's still hot? Here's how AI can help you.

Niche influencers don’t just create awareness, they drive real engagement and sales. The problem? Finding these perfect-fit influencers in certain niches isn’t easy. This is why you need AI to simplify the process.