AI in Influencer Marketing

Get informed on how artificial intelligence transforms influencer discovery, analysis, content creation, and many more areas of influencer marketing.
What Do Instagram Influencers Think About AI?
7 min
What Do Instagram Influencers Think About AI?
HypeAuditor conducted a survey for their "Influencers and AI" report, gathering insights from 620 Instagram influencers on their views regarding AI tools for content creation, digital clones, and AI-generated content. The survey took place between August 1 and August 30, 2024, and was distributed electronically using the contact information from the HypeAuditor database.
Uncovering the AI Capabilities of HypeAuditor
6 min
Uncovering the AI Capabilities of HypeAuditor
Digital marketing has reached a stage where professionals have to process a huge amount of data daily. This is impossible without artificial intelligence. Every tool on the market uses machine learning, algorithms, and other technological achievements to some extent. HypeAuditor is no exception.
Generative AI in Influencer Marketing: A Brand Guide
6 min
Generative AI in Influencer Marketing: A Brand Guide
Though the age of influencers isn’t over yet, here is the latest innovation that is conquering the realm of digital marketing: Generative Artificial Intelligence. After its appearance, it didn’t take long for influencers - and marketing professionals alike - to realize how much help GenAI can provide in content creation and optimization.
Managing Influencer Relationships and Outreach with AI
6 min
Managing Influencer Relationships and Outreach with AI
This article will discuss how AI can assist in a critical stage of influence marketing: outreach and relationship management. We’ll also explore what elements require human interaction and customization to ensure that communication between your brand and influencers is honest and doesn’t seem robotic.
The Role of AI
AI-Powered Marketing Tools
5 Ways to Use Chatbots as a Powerful Marketing Tool
9 min
5 Ways to Use Chatbots as a Powerful Marketing Tool
Ever since the improvements in AI (artificial intelligence) and NLP (natural language progression), modern chatbots have been getting heavier and heavier in use. We interviewed marketing veteran Padraig O'Connor to explore the power of chatbots as a marketing tool. He notes the implementation of chatbots is vital for businesses to stay ahead.
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