5 min
How AI Babies Are Quietly Taking Over UGC in Baby Fashion
AI-generated babies are now used in infant fashion marketing to showcase tiny outfits. But what does this mean for parents and brands? Here’s the full story.
AI in Influencer Marketing
Get informed on how artificial intelligence transforms influencer discovery, analysis, content creation, and many more areas of influencer marketing.
10 min
6 Ways Brands Can Use AI in Competitive Analysis and What It Reveals
Brands must work harder to stay relevant and win customers. At this point, just knowing who your competitors are isn’t enough. To win the game, brands need to keep up by learning how AI can help. But how can brands use AI for competitive analysis in influencer marketing? This article will walk you through the best ways to do it.
15 min
AI Influencers vs Human Influencers: Who’s Best for Brands?
Among millions of influencers, most probably you’ve already come across an AI influencer account at least once. Let’s explore further by comparing AI and human influencers, understanding who does better at certain aspects, and analyzing how brands should decide when to use AI or human influencers for their campaigns.
10 min
How to Measure A Campaign’s Success with AI Marketing Tools
In the past, it was enough to measure likes and views to determine a campaign's result. Today, brands need to dig deeper in order to get more insights and understand the real impact of their campaigns. In this article, we cover everything you need to know about collaborating with AI in tracking campaigns, including best practices and common pitfalls to avoid.
10 min
How to Humanize AI Content in Influencer Marketing and Stay Authentic
Relying entirely on AI for content creation means losing the human touch and emotional depth. This is what you should know about humanizing AI-generated content.
10 min
Ethical Guidelines for AI in Influencer Marketing
73% of online adults who are aware of generative AI agree that companies should be transparent when using AI to interact with the audiences. This concern is understandable, as AI usage means the companies are very likely to share personal information, preferences, and other sensitive data with the tool - and often, without explicit consent.
7 min
The Impact of AI on Influencer Marketing ROI: Measuring What Really Matters with HypeAuditor
The growing popularity of the influencer marketing industry shows no signs of slowing down, and the measurable impact of this strategy can’t be ignored. Here, we explain the impact of AI on influencer marketing ROI, including how HypeAuditor can help and how it works.
10 min
How AI Helps Brands to Spot Rising Influencers Before They Go Viral
Brands must be strategic and quick enough to secure a beneficial partnership with an up-and-coming influencer. But how do brands manage to catch these influencers when the iron's still hot? Here's how AI can help you.
5 min
Are Virtual Influencers an Option for Every Brand?
Virtual influencers took the digital world by storm. They became widely popular among young digitally-native generations prompting brands to include them in their marketing endeavors. But virtual influencers are double-edged swords.
10 min
AI for Niche Influencer Marketing: Finding Your Perfect Fit
Niche influencers don’t just create awareness, they drive real engagement and sales. The problem? Finding these perfect-fit influencers in certain niches isn’t easy. This is why you need AI to simplify the process.
8 min
What Are AI Influencers? Everything Marketers Should Know
AI influencers are a new trend, and they come with their own benefits and challenges. Learn all about them and how they fit into your marketing plans.
7 min
The Top 10 Use Cases of AI in Influencer Marketing
Explore the ways that AI is improving the field of influencer marketing including influencer discovery, fraud detection, tracking audience sentiment, and more.
6 min
Using Generative AI in Influencer Marketing: Challenges & Solutions
Learn how generative AI is reshaping influencer marketing by solving challenges like authenticity and engagement while improving content and campaigns.
7 min
What Do Instagram Influencers Think About AI?
HypeAuditor conducted a survey for their "Influencers and AI" report, gathering insights from 620 Instagram influencers on their views regarding AI tools for content creation, digital clones, and AI-generated content. The survey took place between August 1 and August 30, 2024, and was distributed electronically using the contact information from the HypeAuditor database.
6 min
Generative AI in Influencer Marketing: A Brand Guide
Though the age of influencers isn’t over yet, here is the latest innovation that is conquering the realm of digital marketing: Generative Artificial Intelligence. After its appearance, it didn’t take long for influencers - and marketing professionals alike - to realize how much help GenAI can provide in content creation and optimization.
6 min
Uncovering the AI Capabilities of HypeAuditor
Digital marketing has reached a stage where professionals have to process a huge amount of data daily. This is impossible without artificial intelligence. Every tool on the market uses machine learning, algorithms, and other technological achievements to some extent. HypeAuditor is no exception.
7 min
AI-Powered Sentiment Analysis in Influencer Marketing
In this article, we will explore the major types of sentiment analysis, how artificial intelligence can enhance evaluation, and what areas of sentiment analysis can present some challenges that AI can't fully solve.
6 min
Managing Influencer Relationships and Outreach with AI
This article will discuss how AI can assist in a critical stage of influence marketing: outreach and relationship management. We’ll also explore what elements require human interaction and customization to ensure that communication between your brand and influencers is honest and doesn’t seem robotic.
7 min
How AI is Transforming Influencer Discovery and What It Means for Your Brand
See how AI is enabling brands to make faster, smarter decisions about influencers and reshaping the future of influencer marketing
