Influencer Marketing

Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.

Instagram models are a mainstay of the platform, but why is that the case? Learn about IG models, their appeal, and the best ways to find them for campaigns.

NIL athletes are changing the game for influencer marketing, presenting new opportunities for brands. See why it's booming and which athletes are rising up.

Dive into how gaming content creators became so popular, why brands are increasingly teaming up with them, and the most noteworthy creators out there.

Should you be using influencers or regular ads to promote your brand? Learn more about the differences and which strategy will work best for your brand.

A good influencer gifting note can go a long way, so take inspiration from our tips, tricks, and free templates to enrich your next gifting campaign.

Discover why celebrity endorsements have become such a popular marketing strategy, and the best examples in recent years.

A good product seeding kit can be the difference that makes your campaigns a true success, so take notes from these inspiring examples.

Are you still using post boosting and wondering if influencer whitelisting is better? Learn all the differences to improve your influencer marketing strategy.

Get to know how to find affiliates that can increase your conversion rate and bring in sales.

Ecommerce influencer marketing is a strategy where online sellers team up with content creators who already have loyal followings. If you’re thinking of working with influencers to grow your e-commerce business, using the right tools can make all the difference.

Few things slow down an influencer campaign like payment problems. That's why we’ve put together a list of platforms that simplify payments, support multiple currencies, and work for different campaign sizes.

It’s tough to track progress, compare performance, and figure out which influencers are truly driving results. The best influencer campaign tracking tools eliminate these challenges by providing a central hub where you can monitor campaign performance across different platforms in real time.

There are tools to find influencers based on relevant criteria, but choosing which one can be overwhelming. To help you sort through the options, we’ve compiled a list of 30 tools to find influencers that can save you from the tiring process of doing it all manually.

There’s no doubt that influencers play a key role in connecting brands with customers. They influence millions of people to buy products based on their recommendations. It’s no wonder that small and large companies alike are trying their luck with influencer marketing. By working with the right influencers, businesses can build credibility, increase brand recognition, and reach new audiences.

nfluencer marketing is on an unstoppable rise. As the number of influencers increases, a growing number of companies use influencer marketing as a permanent element of their marketing strategy. However, the tough competition still holds several businesses back. There is one method, however, that many brands overlook, even though it offers valuable opportunities to find hidden gems, and that is competitor analysis.

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.

As we are approaching 2025, it's time for marketers to reflect on their past results, plot their new strategies, and set the wheels in motion with renewed energy. It has been proven time and again that nothing is constant in the world of business and marketing.

It is widely discussed how well influencer marketing works with younger generations - especially Millennials and Generation Z. They are the most skeptical when it comes to traditional brand-produced ads. They heavily rely on social proof, online recommendations, and their peers’ thoughts. But what about other generations? Can influencers reach them?

SEO and influencer marketing are like two wheels of a vehicle. They're distinct, but when they work together, they can drive your brand forward more effectively.

nfluencer content provides the uniqueness, relatedness, and authenticity that today's users are looking for. Consequently, it is the best tactic to drive conversions, raise brand awareness and build loyalty. Still, content can come across as insincere when you pick disinterested creators or give too much freedom to them.