Influencer Analysis

TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.

Our comprehensive guide covers 10 points that help brands and agencies navigate through the crucial and sometimes overwhelming process of influencer vetting and approval. It will help your brand minimize the risks, maximize success, and provide you with a blueprint for future creator selection.

Find out how to check Influencer audience demographics such as location, age and gender, marital status, and more. Unlock the insights that empower your campaigns to resonate effectively with your target audience.

Get an insight into key influencer metrics you need to examine and optimize your research with influencer analytics tools.

Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are bots or inactive accounts.

Learn more about fake audiences and how to check an Instagram account for fake followers using valuable performance metrics in five easy steps.