News & Trends

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.

Get a look at the future of the TikTok ban in the U.S., including possible outcomes, how it affects influencers, and all the latest data to help paint a full picture

Get into the details of HypeAuditor's overhauled dashboard and how all the new changes we implemented can boost your influencer marketing productivity.

Explore the latest generation of influencers, why they're succeeding, and the ethical implications brands should keep in mind before considering them

HypeAuditor, a leading end-to-end platform, offers its own in-depth reports that help analyze creator data quickly and effectively. This article will now discuss the five most important influencer metrics and their role in influencer analytics.

As content creators' influence grows so can the potential risk of them getting involved in a scandalous act, like posting a piece of content that has a catastrophic effect on your brand’s reputation. Therefore, businesses must diligently analyze creators' content along with their audience, brand alignment, and crucial performance metrics.