Social Media

How can you create an impactful social media strategy with influencer marketing? We have the answers for you in this section!
13 Rare Instagram Tools Creators Shouldn't Miss in 2025
5 min
13 Rare Instagram Tools Creators Shouldn't Miss in 2025
You may employ hundreds of apps to enhance your marketing plan, but we will highlight the top 13 rare Instagram tools. These tools can help you maximize audience engagement, from developing inspiring content to gleaning actionable information from analytics, and everything on this list is free.
15 Powerful Ways to Boost Your Instagram Engagement in 2025
4 min
15 Powerful Ways to Boost Your Instagram Engagement in 2025
There were some major changes that would define Instagram engagement for years to come. With the like count hidden in a lot of countries, it becomes imperative to focus on engagement metrics like comments, views, story views, and story interaction. In this article, we will look at some of the best ways to increase Instagram engagement.
TikTok Engagement Rate: Everything Brands Need to Know
6 min
TikTok Engagement Rate: Everything Brands Need to Know
TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.
YouTube
18 YouTube Analytics Tools That Will Give You Valuable Insights in 2025
14 min
18 YouTube Analytics Tools That Will Give You Valuable Insights in 2025
In this blog post, we list some of the best YouTube analytics tools that help users produce and optimize content and measure its impact. We’ll also mention several of the best free YouTube analytics tools for those who are conscious of their budgets. After reading this article, you will have the knowledge to choose the right YouTube analytics tool for analyzing your video's performance and audience and optimizing your content strategy.
How to Check the YouTube Analytics of Other Channels
6 min
How to Check the YouTube Analytics of Other Channels
YouTube analytics can definitely help businesses improve their strategy, but smart brands know that to succeed they have to evaluate their competitors, too. YouTube’s built-in analytics feature saves the day when brands want to learn more about their audience and performance but how to check YouTube analytics of other channels?
How to Find Influencers on YouTube
12 min
How to Find Influencers on YouTube
Partnering with the right YouTubers presents a huge opportunity for brands to tap into unique audiences and build credibility through them. However, finding the right creator for your business among more than 2 billion active users seems like finding a needle in a haystack.
Instagram
How to Calculate Average Views on Instagram
6 min
How to Calculate Average Views on Instagram
Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.
Social Media Analytics
The Best Free Marketing Tools for Businesses
14 min
The Best Free Marketing Tools for Businesses
If a business wants to maintain or improve its reach, grow its client base, and excel in multiple channels, it will need a small army of marketing experts to handle key marketing activities. Fortunately, there are plenty of digital marketing tools out there that, on the one hand, reduce workloads and, on the other hand, speed up strenuous marketing processes. In this piece, we’ll list the best free marketing tools available for email marketing, writing content, social media scheduling, analytics, managing customer relationships, and SEO.
10 Best Social Media Management Tools for Agencies in 2024
13 min
10 Best Social Media Management Tools for Agencies in 2024
Plenty of social media management tools for agencies have come forth in recent years consolidating arduous duties into one dashboard. Social media marketing teams can use these solutions to save time and manpower, resulting in stronger relationships with their clients and more efficient social media project management. This article will review the 10 best social media management tools, including their key features and strongest points.
TikTok
How to Find Micro-Influencers on TikTok for Your Brand?
10 min
How to Find Micro-Influencers on TikTok for Your Brand?
In the last few years, TikTok has grown rapidly, especially among Gen Z and young Millennials. What’s its secret? TikTok content is relatable, unique, authentic, and prone to go viral. The platform’s users are considered the most engaging, with 92% of them liking, sharing, or commenting after they are exposed to a video.
The State of TikTok in Canada
6 min
The State of TikTok in Canada
In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.
Twitter
How to Find Influencers on Twitter?
8 min
How to Find Influencers on Twitter?
Twitter hasn’t been as popular as Facebook, Instagram, YouTube, or TikTok. Its user base is merely above 335 million and since Elon Musk bought the platform it lost millions of subscribers, including brands. Its content format is short and textual and allows real-time discussions. This poses a challenge for many brands and industries that build on visuality and lengthy content.
Social Media Marketing
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