Social Media

In the last few years, TikTok has grown rapidly, especially among Gen Z and young Millennials. What’s its secret? TikTok content is relatable, unique, authentic, and prone to go viral. The platform’s users are considered the most engaging, with 92% of them liking, sharing, or commenting after they are exposed to a video.

In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.

TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.

Ever wondered how to capitalize on TikTok challenge trends? We give you tips, tricks, and more to help you amplify your strategy.

Partnering with the right YouTubers presents a huge opportunity for brands to tap into unique audiences and build credibility through them. However, finding the right creator for your business among more than 2 billion active users seems like finding a needle in a haystack.

In our blog post, we list some of the best YouTube analytics tools that help users produce and optimize content and measure its impact. We’ll also mention several of the best free YouTube analytics tools for those who are conscious of their budgets. After reading this article, you will have the knowledge to choose the right YouTube analytics tool for analyzing your video's performance and audience and optimizing your content strategy.

How can one avoid becoming lost in a sea of videos? Optimizing amazing videos for search via video SEO best practices is your best bet. You can establish a great YouTube SEO plan using these tips.

In this guide, we will walk you through the process of using YouTube SEO to understand what the audience is looking for and generate content ideas step by step.

If a business wants to maintain or improve its reach, grow its client base, and excel in multiple channels, it will need a small army of marketing experts to handle key marketing activities. Fortunately, there are plenty of digital marketing tools out there that, on the one hand, reduce workloads and, on the other hand, speed up strenuous marketing processes. In this piece, we’ll list the best free marketing tools available for email marketing, writing content, social media scheduling, analytics, managing customer relationships, and SEO.

Plenty of social media management tools for agencies have come forth in recent years consolidating arduous duties into one dashboard. Social media marketing teams can use these solutions to save time and manpower, resulting in stronger relationships with their clients and more efficient social media project management. This article will review the 10 best social media management tools, including their key features and strongest points.

Brand content can range from short text posts and images to videos and infographics on social media. Awareness, however, can only be maintained when quality content is posted consistently and at the right time. This is where a social media management platform comes into the picture. By using it, you can coordinate postings across various social networks from a single location.

Sponsored content can give industry players a huge advantage. It's more targeted, so only people who are interested in the product see the ad. As a result, companies can increase brand awareness and revenue, which gives them an edge.

Wondering what the deal is with Instagram's Threads? We dive into all the details you need to know about Twitter's newest challenger.

Read on to uncover the tale of Instagram's most-liked post, as well as which other posts have come close to taking the title.

Want to know which influencers are the most popular in the world? Read on to see Instagram's top 10 most followed influencers and how they got there

Combine social media and email marketing in your marketing strategy to raise your brand’s visibility, build customers' trust and improve conversion rates.

Significant social media news and updates in the past year. Discover Instagram, YouTube, and TikTok features and new opportunities for your business for 2022.

Discover six steps to creating and maintaining a solid social media branding strategy from scratch. Map out your path to brand awareness with these techniques.

Repurposing content is one of the evergreen marketing strategies. This approach allows website owners, business representatives, and marketers to recycle catchy and useful content and share it with more audiences. It means that the top-performing blog article can become the framework of a post in social media, while a white paper can be converted into separate-standing infographics for attractive press releases, tutorials, video presentations, etc.