Instagram

Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.

Originally created for sharing photos, experiences, and memories, Instagram has evolved into a multifaceted platform. While users can still use the app for its original purposes, it also became one of the key channels for brands to engage with consumers in an authentic way, acquire new customers, and showcase their products. Instagram has become a fierce arena for vying for users’ attention. Businesses have to compete with local and international companies.

Small influencers: the new secret weapon of small and large businesses alike that want to succeed on Instagram. Despite their modest following they have the most engaged audiences. What makes them brands’ favorite partners is the authentic relationship they forge with their followers, their relatable nature, and their expertise in their niche.

What social media platform comes to your mind if you think of influencer marketing? Most likely, Instagram will be the first to come up – or maybe the second. Indeed, Instagram has become the major platform for influencer marketing, with more than 2 billion active users and diverse content formats and features. It would be a missed opportunity for content creators and businesses not to capitalize on Instagram’s broad audience and visual abilities.

Sponsored content can give industry players a huge advantage. It's more targeted, so only people who are interested in the product see the ad. As a result, companies can increase brand awareness and revenue, which gives them an edge.

Wondering what the deal is with Instagram's Threads? We dive into all the details you need to know about Twitter's newest challenger.

Read on to uncover the tale of Instagram's most-liked post, as well as which other posts have come close to taking the title.

Want to know which influencers are the most popular in the world? Read on to see Instagram's top 10 most followed influencers and how they got there

The growing number of Instagram influencers forces new and experienced users alike to publish consistently, measure the impact of their posts, and try the latest features. So, taking advantage of content designing and scheduling tools, and testing hashtags and captions to reach high engagement, is vital.

You may employ hundreds of apps to enhance your marketing plan, but we will highlight the top 8 rare Instagram tools. These tools can help you maximize audience engagement, from developing inspiring content to gleaning actionable information from analytics, and everything on this list is free.

As a marketing and networking tool, Instagram is vital for businesses to create various influencer marketing campaigns. However, imagine for a moment that your account got hacked. What should you do? First, don't panic—you're not alone. If you got an Instagram hacked account, you must recover it as soon as possible. Here are the procedures to regain access to your Instagram account and precautions you may take to strengthen your online security.

HypeAuditor analyzed 77.6 million Instagram posts to see how different types of content perform on Instagram.

Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is about to grow from $13.8 billion in 2021 to $22.2 billion by 2025. That is a compelling statement. However, we noticed that there are at the very least two major forces that are hugely affecting the growth rate of the Instagram Learn the key factors impacting the companies worldwide and changing the Instagram influencer marketing market size for the better good.

Indianapolis, IN —January 25, 2022— HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, today released its third annual “State of Influencer Marketing 2022” report. The report contains valuable insight into influencer marketing, focusing primarily on Instagram, TikTok, and YouTube, detailing the evolutions that occurred in 2021 and the predicted

Find 8 edgy ways to use the potential of an Instagram grid. Check the examples of grids that help brands tell their stories and differentiate their feeds from the rest.

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.

HypeAuditor has analysed Instagram influencers worldwide and found out influencers from what countries have the highest and the lowest engagement rate.

Read on to learn more about Instagram giveaway contests. We'll explain what it is, show you different types of giveaways, as well as their pros and cons.

There were some major changes that would define Instagram engagement for years to come. With the like count hidden in a lot of countries, it becomes imperative to focus on engagement metrics like comments, views, story views, and story interaction. In this article, we will look at some of the best ways to increase Instagram engagement.