There is no doubt that video is ruling. People love visual content because it is easy to understand, it is captivating, it can reach many people, and it communicates ideas more effectively than simple texts. That’s one of the reasons that helped YouTube become the second-biggest search engine in the world and a major video marketing platform.
YouTube has become a staple channel for multiple brands to build awareness and drive conversions. However, being present and uploading videos isn’t enough. Businesses must monitor their content and channel continuously and evaluate viewer behaviors, tastes, and YouTube channel statistics if they want to maximize their efforts.
YouTube analytics can definitely help businesses improve their strategy, but smart brands know that to succeed they have to evaluate their competitors, too. YouTube’s built-in analytics feature saves the day when brands want to learn more about their audience and performance but how to check YouTube analytics of other channels?
Due to the video-sharing platform's limitations in analyzing other accounts, this article will explore how brands can overcome this issue by turning to external tools.
What is YouTube Analytics? A Quick Recap
YouTube Analytics is the platform’s native tool that provides account owners insights into video performance, audience demographics, engagement, and even revenue data. The analytics dashboard is accessible through YouTube Studio to everyone who creates a channel and uploads videos.
Businesses will find an Overview of their channel performance with views, watch time, subscribers, and top content. Account owners can check impressions, impressions CTR, traffic resources, their audience’s age, gender, and location, what other channels and videos the users engage with, and delve into more details in the Advanced Mode.
Sadly, data shared by YouTube’s in-platform tool can be used to research your own channel. To see the YouTube analytics for other channels you have to relentlessly track their activities and gather manually the few datasets YouTube reveals. This way, you can identify patterns in video topics, styles, and posting schedules and gauge the audience’s feedback. Or you may use a third-party tool that will offer you comprehensive data and competitive insights that you wouldn’t be able to see organically.
Can You See Other Channels' Analytics on YouTube?
As indicated earlier, you can certainly accumulate some information directly on YouTube about other channels. These include the number of subscribers the channel has, and YouTube video statistics, such as the number of views, likes, dislikes, and comments. These metrics provide you with some idea of the content’s reach and popularity.
Other public information businesses can track how consistently and frequently other channels post. Regular content uploads suggest that rival accounts want to grow their visibility, build a dedicated viewer base, and solidify their industry position as a credible voice. Count how many videos and YouTube Shorts other channels post and take notes on the themes they cover.
Thirdly, closely examine the titles, descriptions, and the About section. Look for repeatedly used keywords, hashtags, CTAs, and how effective the video descriptions are to enhance discoverability.
Study whether they organize videos of identical topics into playlists. This information will give a glimpse into their content strategy and what interests and audiences they are trying to cater to. Make sure to record your observations on spreadsheets continuously and keep your notes up-to-date.
The manual analysis of other YouTube channels does provide some information, but it is time-consuming and leaves gaps that need to be filled with speculation. To get the best YouTube insights, combine hand-collected data with data from other sources, like social media analytics tools.
How to Check YouTube Analytics for Other Channels in Detail?
Businesses that want to access comprehensive Youtube channel analytics besides theirs, must use external solutions, such as social media analytics tools. These tools are designed to assemble, display, and analyze in-depth audience demographics, YouTube channel statistics, video performance metrics, detailed engagement stats, and even provide revenue estimates. They regularly update data and help their users benchmark their channel’s performance to others.
Another option is to turn to influencer marketing platforms with YouTube channel analyzer features. Although primarily created to search for and evaluate influencer profiles on multiple social media channels, these platforms enable you to study brand and personal channels and use your knowledge to your advantage. Influencer marketing platforms enable companies to compare YouTube channels to theirs and ensure that their decision-making is based on real-time data.
Get Familiar with an Influencer Platform’s YouTube Analytics
With HypeAuditor’s YouTube Analytics feature brands and individuals can dig deep into their own channel stats and that of their competitors. By constantly monitoring their YouTube insights and comparing them to other channels, brands can find topics and formats their competition excels in and identify videos that trigger the highest engagement.
HypeAuditor’s YouTube channel analytics is divided into several categories. At the top of the report, you’ll access an overview of a YouTube channel, listing the account’s subscribers, subscriber growth, average engagement, average views its videos and shorts generated, and their engagement rates. We also rate the channel’s quality from 1 to 100 based on its popularity, credibility, views engagement, and audience quality.
Our tool lets you check any YouTube channels’ audience specifics, such as age, gender, location, and language. And you can find out more about the channel’s subscriber growth and how other similar YouTube channels grow their audiences.
In the Engagement section, we compare the comments and reactions to views, and comments to likes and benchmark them to similar accounts. We display the minimum and maximum views an account’s content has ever garnered and showcase the engagement rate which we again compare to other similar YouTube channels.
What YouTube’s in-app analytics feature won’t provide you is the estimated EMV and CPM of the account. Relying on industry stats and using artificial intelligence we calculate a price scale. This may be especially helpful if your brand is looking for other businesses or individuals for collaboration. Of course, the real price can be different from our estimate. Some influencers will charge less if they can work with a brand they love. Prices must be agreed upon by both parties.
Our tool provides audience sentiment and brand safety analysis. Plus, we list the most viewed and engaging shorts, videos, and live videos with their ER, comments, likes, and views data.
Conclusion
To sum it up, YouTube’s native analytics feature is a valuable tool for analyzing your channel. It provides audience, content, and performance insights that facilitate you to tailor your videos to viewers' tastes and better your video marketing strategy. Yet, you can’t use it for competitor research and to assess the YouTube analytics of other channels.
By tirelessly and persistently monitoring public data you can determine to some extent other channels’ success but this approach won’t provide you with the whole picture. To check the YouTube analytics of other channels in full, you’ll need third-party tools, like HypeAuditor’s analytical tool.
