TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos.
TikTok became available in Mexico after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.
HypeAuditor conducted brief research to find out how the TikTok influencer ecosystem looks like in Mexico.
For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts that have over 1000 followers) from around the world and 30.3K influencers from Mexico.
Key Findings
Mexico is is on the 16th place by the number of TikTok influencers (accounts with over 1000 subscribers). 0.96% of TikTok influencers are from Mexico.
7.61% of influencers in Mexico have over 100K followers, they can collaborate with brands and get paid for advertising.
On average TikTok influencers in Mexico have 206 videos uploaded into their feed.
In Mexico 10.3% of accounts have over 500 media entries.
Core TikTok audience in Mexico are female between 13 and 24 years old (56.41%).
Engagement Rate of TikTok influencers in Mexico is 18.3% and it is higher than average worldwide Engagement Rate.
Distribution of TikTok influencers by Countries
Mexico is in 16th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 0.96% of TikTok influencers are from Mexico.
Distribution of TikTok influencers by number of followers in Mexico
The majority of TikTok influencers in Mexico have between 1K and 5K followers. Only 7.61% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.
TikTok content in Mexico
For many TikTok influencers, TikTok can be not just a hobby but a potential source of income.
On average TikTok influencers in Mexico have 206 videos uploaded into their feed. It is 20% lower than the global average uploaded a number of videos, which is 260.
In Mexico, only 10.3% of influencers accounts have over 500 media entries. For example, in India, 39.4% of accounts had over 500 media entries.
Audience of TikTok Influencers in Mexico
Core TikTok audiences in Mexico are female between 13 and 24 years old (56.41%).
There is also a large number of users between 18 and 24 years old (41.08%).
Engagement Rate of TikTok Influencers in Mexico
The average Engagement Rate Worldwide is 15.86% and the Average Engagement Rate in Mexico is 18.3%.
Engagement Rate is Likes + Comments + Shares divided by Views number.
Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.
It is also worth noting that the average engagement of TikTok influencers in Mexico is almost 15% higher than the worldwide average, which means that the TikTok audience in Mexico engages with influencers’ content in Mexico more if compared with the rest of the world.
1. @kimberly.loaiza
Number of followers: 25.2M
Number of likes: 1B
ER: 18.6%
2. @elrodcontreras
Number of followers: 18.2M
Number of likes: 991.9M
ER: 20%
3. @jashlem
Number of followers: 17.2M
Number of likes: 662.6M
ER: 26%
4. @briandadeyanara
Number of followers: 15.9M
Number of likes: 943.6M
ER: 26.6%
5. @cainguzman
Number of followers: 14.6M
Number of likes: 609.3M
ER: 25.5%
6. @karolsevillaokay
Number of followers: 13.9M
Number of likes: 121.1M
ER: 18.7%
7. @alexcasasvz
Number of followers: 12M
Number of likes: 579M
ER: 26.7%
8 @libardoisaza
Number of followers: 11.4M
Number of likes: 450.1M
ER: 24.7%
9. @montpantoja
Number of followers: 10.8M
Number of likes: 423.1M
ER: 22.2%
10. @amadorat
Number of followers: 10.9M
Number of likes: 327.1M
ER: 26.9%
About HypeAuditor
This report was made by HypeAuditor
HypeAuditor is an AI-powered Instagram, TikTok, and YouTube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for Instagram analytics by providing the most accurate data.
HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.
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