How Atmos Saves Time and Tracks Social Media Conversations with HypeAuditor’s Influencer Insights

Atmos wants to ensure they collaborate with influencers who have the right demographics and high-quality audiences while keeping a pulse on social media conversations about them.

Choose the right influencers through data-driven metrics

Relying on gut feeling alone is not enough. They need valuable metrics to see if an influencer truly fits their brand identity and to make confident, metrics-based decisions.

Ensure influencer authenticity

Although some accounts have a large following, it’s difficult to determine whether their followers are real or not.

Monitor social media conversations

Atmos wants to be an active part of the conversation, but depending solely on hashtags is not enough to track what and how people are talking about them.

Comprehensive influencer analytics

Using HypeAuditor’s influencer reports, Atmos can evaluate influencers who fit their brand vision and truly engage their audience.

Connecting with a quality audience

HypeAuditor’s proprietary metric, AQS (Audience Quality Score), enables Atmos to verify the audience quality of their chosen influencers.

Staying tuned into social media conversations

Atmos can track their social media presence using HypeAuditor’s social listening feature, keeping them informed about what people are saying about them.

Less time spent on selecting influencers

Atmos no longer needs to spend days or weeks deciding who to collaborate with for a campaign. The analytical data helps them identify the most impactful and valuable influencers to achieve their campaign goals.

Informed decisions for campaigns

By using HypeAuditor’s influencer reports, Atmos has become more efficient and targeted in verifying influencer data — eliminating guesswork.

Improved brand presence

Atmos never misses brand mentions and conversations, even when those discussions take place outside their own page.