Bitmedia, a leading Web3 marketing platform established in 2014 as the first advertising network for crypto and blockchain startups, is a product-oriented IT enterprise specializing in developing advanced digital advertising networks, blockchain gaming, and NFT products. Since they primarily focus on crypto advertising and have recently started paying attention to AI development to stay ahead of trends, they need a platform that helps them find influencers in these areas while also simplifying the process of presenting influencers to clients.
To find the right influencers that align with their goals, Bitmedia focuses on three main social media platforms: YouTube, X (formerly Twitter), and TikTok, as these platforms have the largest audiences in the crypto, NFT, and related segments. With the help of HypeAuditor’s tools, the Bitmedia team managed to find relevant creators more efficiently and run campaigns with greater confidence.