How Boomlet Uses HypeAuditor's Data and Tools to Orchestrate Its Clients’ Campaigns

Reviewing influencers across several platforms

It takes immense time to comb through influencers’ posts, hashtags, and profiles and check whether they align with a campaign’s expectations or not. Boomlet is contacted by around 400 brands every month, sometimes a few days before the campaign’s launch. Searching for influencers by hand in such circumstances is impossible.

Avoid fraud linked to influencer marketing

The problem of inauthentic engagement and fake audiences has ruined many brand’s campaigns before. Boomlet has also faced influencer fraud, a problem that undermines businesses’ trust in the industry. To avoid losing clients, Boomlet had to invest in methods that ensure that creators have quality followers and organic engagement.

Reliable data and tools to carry out influencer discovery, analysis, and management

HypeAuditor’s state-of-the-art tools and specific data help Boomlet discover creators with true audiences, high engagement, and reach within brands’ budgets. Boomlet builds and manages influencer lists around a variety of topics with My Network (HypeAuditor’s IRM). On the one hand, they have diverse pre-selected creator catalogs that they can quickly share with companies if they urgently need to find influencers. On the other hand, these lists enable them to easily scale campaigns in quantity and persuade clients to increase the campaign budget.

Data is pivotal in gaining competitor insights and planning campaigns

Boomlet uses HypeAuditor’s Market and Competitor Analysis tools to understand the market and the competitive environment. During their research, they pay special attention to mentions, reach, budget, and influencers’ performance and region.

The agency leverages the Media Plans tool’s budget estimates, CPE, reach, and engagement rate forecasts. Through the tool, the team executed many successful campaigns. Moreover, they closed several brand deals thanks to the professional-looking reports.

Valuable insights help Boomlet in influencer selection

Since using HypeAuditor, Boomlet successfully identifies influencers with suspicious engagement and audience thus evading failed campaigns and client losses. They can recommend to their clients creators who meet particular criteria, such as location, engagement rate, and cost.

Saving time and increasing efficiency

The team saves a lot of time with HypeAuditor’s tools and insights. What should have taken days and many people to accomplish in the past, now it’s done in a fraction of the time.