Curastory is a company that positions itself as an all-in-one platform for video creators. They are a startup in the creator economy that provides a platform to shoot and edit high-quality videos and distribute them to their video channels. Additionally, the creators can use their product to monetize those videos through baked-in ads done in the creators’ voices.
Their sales and engineering departments struggled with the manual creator metrics research to determine which candidate they could choose to connect with appropriate brand campaigns running on platform. It took a considerable amount of time to analyze and select the matching videos uploaded from creators. They wanted a much faster and more flexible solution for their creator media buying algorithm for baked-in creator ad reads.