Customer Stories
How brands & agencies grow their business with HypeAuditor
Evolve PR and Marketing is a results-driven public relations firm based in Scottsdale, Arizona. The company focuses on brand strategy, media relations, and partnerships, aiming to deliver innovative PR solutions and amplify each client’s unique story. For their excellence, Evolve has been ranked the number one public relations agency by Arizona Business Magazine for three consecutive years.
Since they strive to create meaningful connections that make an impact, Evolve uses HypeAuditor to further help them find influencers who resonate, engage, and drive impact with their audience.
- Business challenge:
Evolve PR and Marketing is dedicated to finding the best influencers to elevate brand visibility and execute targeted marketing strategies. However, achieving this isn’t always straightforward. The challenges Evolve faced included:
Measuring engagement amid hidden likes
Engagement is a key metric for identifying high-performing influencers. However, with many influencers now hiding their post likes, accurately measuring engagement rates has become increasingly challenging.
Ensuring influencer credibility
Before presenting influencer recommendations to clients, Evolve needs to verify that influencers have real followers, assess their brand affiliations, and gain deeper insights into their authenticity.
Finding high-performing similar influencers
When Evolve finds an outstanding influencer, they want to identify others with similar content styles and audience impact — allowing them to scale successful collaborations efficiently.
- HypeAuditor as the Solution:
Filtering influencers with ease
HypeAuditor’s Influencer Discovery tool enables Evolve to filter influencers with precision through sorting by follower size, location, demographics, and more. This ensures every influencer they choose aligns with their clients’ target audience and brand goals.
Providing comprehensive report
HypeAuditor’s advanced influencer reports provide Evolve with key metrics to determine which influencers best align with their clients' brand goals. This makes the selection process more strategic and informed.
Finding look-alike influencers instantly
With HypeAuditor’s Look-Alike feature, Evolve can quickly identify influencers with similar content and audience profiles, eliminating the need for time-consuming manual searches or trial and error.
- The results:
Better access to influencers who truly engage
Evolve found a convenient way to find influencers with not only authentic audiences, but also highly engaged ones that can enhance campaign success.
Easier way to track down high-quality influencers
Evolve is now able to get the full picture of every influencer’s important details. Engagement growth, audience quality, and brand mentions help Evolve truly assess an influencer’s value; beyond just engagement rates.
Hassle-free process to find similar influencers
No more sifting through countless profiles or relying on trial and error. because HypeAuditor makes it effortless for Evolve to find well-matched influencers for future collaborations.
Share, inspire, and get rewarded: participate in our case study program
Join our Case Study Program and share how HypeAuditor has empowered your influencer marketing and unlocked new opportunities. Exciting rewards await you for your valuable insights.
Share your story
