How Fiido Identifies Suitable Influencers through HypeAuditor to Reach the Right Audiences

Case Studies
Fiido

HYPEAUDITOR USER

since 2022

HYPEAUDITOR PRODUCT USED

Influencer discovery

Influencer Analytics

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Hong Kong

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E-mobility / Sporting Goods

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Sophisticated filters and data-rich reports ensure that Fiido finds relevant outdoors enthusiasts who promote their products across multiple countries

Hong Kong-based electric bike manufacturer, Fiido has been on the e-mobility scene since 2017 but has already grown into a global player. Design combined with innovation, passion coupled with curiosity; they won’t settle for mediocrity.

The company has gradually expanded into European, American, South Asian, and Australian markets since its foundation. Their focus on influencer relevance is multifaceted. The company must find content producers who are well-known in a particular location and who have enough experience in outdoor activities to authentically endorse their products.

How HypeAuditor helped Fiido in the past year:

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They successfully discover local influencers in diverse countries

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Pinpoint influencers whose audience matches their target group

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They analyze content creators who approach them for collaboration

“HypeAuditor definitely helps us save a lot of time and gives us some very, very valuable reports on influencers. And I really like that.”

Kenson Luo

Public Relations Lead at Fiido

Business Challenges
Find influencers whose audiences are a good fit for Fiido's products
Fiido is continuously searching for outdoorsy content creators who can feature their products to their intended customers in authentic review videos showing the e-bikes in use. Thus, keeping the creator's viewers in line with the target audience's age group and location is critical for them. In the past, the majority of their searches were conducted on YouTube, but without advanced filters, they couldn't find the right candidates.
Analyze the long-term performance of creators before contacting them
Fiido is aware that audiences and engagement can be bought. The company double-checks every influencer's views and engagement metrics and makes sure their subscribers and followers are real. Furthermore, an influencer's long-term performance is a key consideration for the team. The company looks for those who maintain the interest of the audience and whose video views don’t decrease or stagnate over time.
HypeAuditor as the Solution:
All the filters needed to find the best influencers
As the company makes products for a certain demographic and wants to target this customer segment, an influencer who is a camping-cycling enthusiast isn't enough. To succeed, they must identify individuals whose audience matches the age group and gender they are targeting. The Discovery filters in HypeAuditor allow them to quickly filter out creators who don't meet their criteria, and they can also search based on keywords to work with a diversity of influencers.
Successful coverage in all countries where they are present
Fiido is present in multiple countries, including Asia, the US, and Europe. Its promotions revolve primarily around videos and reviews. Its success in diverse geographical locations depends on teaming up with content creators from a particular country who speak the language and are familiar with bicycle and hiking places.
The result:
Fiido efficiently collaborated with an influencer from the UK thanks to HypeAuditor
Using HypeAuditor, Fiido discovered the YouTube channel of a UK-based adventurer and outdoorsman called ‘Simon, a bloke in the woods’. During a product seeding campaign, the YouTuber tested Fiido's cargo e-bike on uneven terrain with heavy camping equipment and shared his experience with his 196K subscribers.
The result: Several videos showcased the fully loaded bike in rough conditions, especially focusing on the battery charge range in below-zero temperatures. Videos received a high number of views, with the highest reaching over 160K.