Gravital, a leading Turkish marketing communication consultancy agency, maintains a strong focus on influencer marketing for global clients. In their work with Procter & Gamble (P&G), Gravital specializes in promoting beauty, hair, and body care brands such as Head & Shoulders, Herbal Essences, Pantene, Braun, Gillette, Gillette Venus and Old Spice.
To meet the demands of these high-profile campaigns, Gravital needed a reliable influencer marketing solution that could provide data-driven insights, enhance campaign efficiency, and ensure client confidence in influencer selections.