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HypeAuditor has given Inked Sports in-depth influencer statistics and helped earn them a flawless success rate in securing deals with clients
Headquartered in Los Angeles, California, Inked Sports is an influencer marketing and management platform streamlining micro-influencer deals at scale between brands and college athletes.
Founded by GenZ, for GenZ, the company’s primary mission is to foster meaningful relationships between micro-influencer college athletes and brands, bringing value to both parties for their influencer marketing collaborations. Though Inked Sports focuses on working with athletes, they aim to partner them with brands from a wide range of niches and industries not limited to the sporting and fitness space.
- Business Challenges
Laborious manual processing of influencer metrics
Inked Sports functions in such a way that prospective influential athletes apply to their platform, and the team then needs to create a profile detailing the influencer’s performance metrics. They found that this was time-consuming as they had to manually look into every applicant’s Instagram account, take note of their follower count, create a rough estimate of their engagement, and then use this collected information to draft a report.
The need for hard evidence of influencer metrics to present to clients
Due to certain influencer statistics or metrics not being easily obtainable or publicly available, Inked Sports needed a way to show potential brands or sponsors firm proof of their influencers’ potential success or estimates of performance for brand collaborations and campaigns
- HypeAuditor as the Solution:
HypeAuditor API for seamless integration and automation of processes
Inked Sports used the HypeAuditor API in conjunction with an in-house algorithm – taking the raw data that HypeAuditor provides, they now made it possible that whenever an athlete applied and was accepted onto the platform, a report would be generated. This allowed the company to quickly access relevant data and analytics and helped them to quickly identify the top-performing athletes from those that applied.
Detailed influencer reports with analytics and metrics
Thanks to the reports that were now automatically generated, Inked Sports had an impressive, verifiable set of metrics to present to clients that could justify their influencer recommendations and provide proof of ROI for these clients for potential campaigns.
- The result:
A reduction in time spent with a simultaneous increase in securing brand deals
Inked Sports now saves precious time on their report-generation process thanks to the data provided by HypeAuditor, going from minutes to mere seconds per report for each influencer that applies to their platform. They’ve also seen an improvement in negotiating deals with clients, as they can now wow brands with hard evidence of their top-performing athletes and their engagement statistics, as well as detailed insights into the demographics of the audience their marketing campaigns will reach. This has earned Inked Sports a 100% success rate in closing deals with brands.
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