How Looksee Finds the Right Influencers and Stays Ahead with HypeAuditor

As a business that aims to bring the best offerings to its clients, Looksee often face some challenges, such as:

Finding suitable influencers

When selecting influencers, Looksee looks at engagement rate, follower count, location, and audience profiling. But it doesn’t stop there; they also need to verify and validate the creators to ensure they are a good fit. Since Looksee works with clients across multiple regions, they must check whether influencers align with each target audience and assess their potential impact before reaching out. This can be challenging when dealing with a large database of influencers.

Ensuring engagement authenticity

Looksee is committed to working with authentic influencers who show steady growth. A sudden spike in likes, engagement, or followers isn’t always a good sign; it could be temporary or, worse, the result of inauthentic methods. That’s why they carefully check whether the audience is genuinely engaged with the influencer before moving forward.

Verifying public sentiment towards influencers

The best influencers aren’t just those with high engagement, but also those who are viewed positively by their audience. However, measuring sentiment can be tricky and takes time when done manually.

Conducting competitive analysis

To stay ahead in the marketing competition, Looksee analyzes their clients’ competitors to identify when they experience a drop in activity or engagement. They use this insight to strategically time their own campaigns for better visibility. They also examine what types of influencers, content, and platforms competitors rely on and assess how effective those strategies are.

Assisting in influencer selection with all-in-one reports

HypeAuditor helps Looksee by providing a wide selection of influencers along with detailed reports that include key metrics like engagement rate, follower count, audience demographics, and Audience Quality Score (AQS). With Influencer Discovery and Influencer Reports, Looksee doesn’t have to handle everything manually. HypeAuditor simplifies its large database to be faster and easier to access.

Showing follower growth and engagement authenticity

Looksee regularly checks follower growth and engagement history in HypeAuditor’s Influencer Reports to spot any suspicious activity, such as a sudden spike in followers or engagement. This helps them ensure they are working with authentic influencers.

Providing sentiment analysis

HypeAuditor includes a sentiment analysis feature that measures audience perception of an influencer. It uses a 0-100% scale to categorize sentiment as positive, neutral, or negative. The higher the positive sentiment, the more favorable the influencer is.

One stop market analysis suite

Looksee uses HypeAuditor’s Mention Analytics from Market Analysis. This allows them to analyze a specific competitor’s campaign, directly compare their clients’ brands to competitors, or evaluate multiple competitors at once.

Faster influencer selection process

Looksee uses HypeAuditor’s Influencer Reports, which provide detailed statistics and audience insights. This helps the team work faster and stay agile by reducing the need for manual research on every influencer.

More confidence in choosing influencers

By reviewing follower growth, engagement history, and sentiment analysis, Looksee can choose influencers with more confidence. Once they confirm that an influencer meets their requirements, they narrow down the list and move on to the next step: influencer outreach.

Easier competitor analysis and strategy adaptation

With HypeAuditor’s competitor analysis tools, Looksee gains insights to enhance their strategy. They apply these findings by partnering with the right influencers, experimenting with specific content styles, and choosing the most effective creative approaches.