How Near Creative scales and manages influencer marketing campaigns with HypeAuditor

Case Studies
Near Creative

HYPEAUDITOR USER

for 1 year

HYPEAUDITOR PRODUCT USED



Global



Agency



Share case

With Media Plans, Near Creative can create visually pleasing reports for their clients containing automatically calculated campaign KPIs

Philippines-based boutique digital marketing agency Near Creative works with businesses across a range of brands, like Puma and Tip-Top Chicken, and recruits influencers from all tiers. The team’s goal is to develop and execute influencer and social media campaigns that ensure their clients’ return.

In the past, Near Creative calculated campaign performance metrics with online tools and extensions and manually compiled reports. In turn, this made scaling campaigns for returning customers difficult. Using HypeAuditor, they significantly reduced the time and effort it took to estimate campaign results.

Over the past 7 months, HypeAuditor helped Near Creative to



Streamline campaign planning by reducing manual labor



Measure the success of cross-platform campaigns



Manage larger campaigns with numerous creators

“It's great that we have a platform [like HypeAuditor] that can help us scale our influencer marketing, and manage that as well.”

Ella Sarol

Head of Customer Success at Near Creative

Business Challenges
Manually filter influencers for collaborations
The team used extensions to get insights into creator performance metrics and Excel sheets to calculate performance. A limitation of these tools is that only a finite amount of data can be queried. A larger campaign, however, requires many influencer stats, like engagement rates, the number of likes, comments, shares, and saves, as well as a demographic breakdown of the audience.
Measure campaign performance across multiple channels
Measuring a campaign running on one social media platform is difficult without the right tool, let alone a campaign running across multiple platforms. This involves gathering screenshots from each influencer and interpreting their metrics in spreadsheets, which can be time-consuming and error-prone.
Campaign scaling was challenging without the right tool
Scaling the campaigns proved arduous due to the time- and energy-consuming procedures as well as the lack of a suitable influencer marketing tool.
HypeAuditor as the Solution:
In-depth influencer reports to refine creator identification
At first, Near Creative examines the Audience Quality Score (HypeAuditor’s proprietary metric) and influencer engagement rates. These stats allow them to better understand an influencer’s audience and how much interaction they have with their followers.
Media Plans provide Near Creative with valuable estimates for campaigns
Thanks to HypeAuditor’s data-directed nature and detailed reports, the team can quickly create a campaign plan and see how it performs.
The result:
Improved marketing workflow
HypeAuditor’s tools enhanced the team’s productivity in a number of ways. Their influencer search and reporting procedures became much faster and working with a higher number of influencers is no longer a challenge.
A single platform for multiple tasks
Near Creative uses Influencer Discovery to find creators aligning with their clients’ values and to spot fresh faces. They also use HypeAuditor to verify creator metrics that they have in their own database. The Campaigns tool lets them manage large campaigns seamlessly, even across multiple platforms at once. Using data, they can also decide which influencer performs well and which channel is effective for the campaign.