Customer Stories
How brands & agencies grow their business with HypeAuditor
From vetting influencers to managing campaigns and analyzing their results, Notino makes full use of HypeAuditor's tools
Since its foundation in 2004, Notino committed itself to making high-quality beauty products accessible to people. They have on-site stores in 8 countries and an e-shop available in 27 countries. Besides their own brand products, their customers can also choose from more than 2,500 international and local brands.
Notino regularly develops and manages influencer marketing collaborations across 20 countries for its own brand and for partner companies. They recently ran a mixed brand campaign for Estée Lauder targeting consumers in 5 countries. The message of the multi-national campaign was that beauty connects people. As for the results… read on to find out.
How HypeAuditor helped Notino in the past 4 years:
They efficiently identify influencers with real followers and relevant content in the beauty and lifestyle niche
Besides influencer assessment, they handle brand and partner campaigns in 20 countries
Campaign Reports enable them to demonstrate a campaign’s success to their partners
“One of the first criteria that we set up in the past was that we want to collaborate with influencers who have real followers. It was our main goal. That’s why we chose HypeAuditor.”
Zuzana Chmelová and Radek Šimík
Influencer Relations Managers at Notino
- Business Challenges
Working with local influencers who have a real following
Notino’s primary criteria for selecting influencers is that their audience consists of real people. Considering the company’s presence in multiple European countries, partnering with local beauty and lifestyle influencers is also crucial.
Great emphasis on influencer and campaign evaluation
Notino’s team has tried out other tools for influencer discovery but those solutions never delivered the right candidates for them. As for "right" influencers, they don’t just refer to those in the relevant niche, but to those whose metrics and content meet their or their associates’ requirements, and have quality audiences. Another challenge was providing accurate and valuable insights to their partners regarding campaign results, such as return on investment and engagement rates.
- HypeAuditor as the Solution:
Effective help in locating and analyzing influencers
In some cases, they work with preselected influencers, but sometimes they handle the whole process of discovering, analyzing, and recruiting creators. Prior to this, they assessed influencers manually based on their social media metrics, estimating the impact of the partnership. With HypeAuditor’s Influencer Discovery and Creator Reports tools, they can examine influencer stats such as Audience Quality Score, engagement rate, audience demographics, including audience age and location, and follower growth and brand mentions, saving valuable time and effort.
Notino proves a collaboration's effectiveness with detailed campaign data
With Campaign Management, they are able to execute and monitor influencer programs across multiple countries and platforms. Through the Campaign Reporting function, they determine such KPIs as the campaign's reach, engagement rate, impressions, and ROI - the latter being especially crucial for campaigns that are built for partners.
- The result:
A successful multi-country campaign for an esteemed beauty brand
Notino has been using HypeAuditor’s versatile tools, including Campaign Management and Reporting for 4 years now. The same was true for Estée Lauder’s previously mentioned campaign, which was hugely successful in many ways.
With their emotional videos, the chosen creators effectively conveyed the campaign’s message to the target audience. As a result, the team saw a significant increase in social media followers for all participants, and the content generated outstanding engagement rates.
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