Customer Stories
How brands & agencies grow their business with HypeAuditor
- Business Challenges
Identify and invite thousands of influencers with high engagement onto their affiliate monetization platform
The previous process for finding influencers involved manual search, outreach and connections, absorbing a significant amount of the team’s time.
“One thing that makes us unique is how much time we invest with our creators. The time we invest [in our creator relationships] ultimately drives tremendous returns, so it was important for us to find a tool that allows us to find high quality, niche creators quickly, so we can dedicate more time to connecting with them”
Christopher Curtis
General Manager of ShopYourLikes
- Business Challenges
To find influencers for spurt campaigns
Spurt campaigns are when retailers offer more aggressive payouts during a short time period, increasing the monetization opportunity for both the creator and for ShopYourLikes.
The ShopYourLikes team wanted a platform that could provide API access so they could quickly pull pertinent information about the influencer into their other systems and tools.
- HypeAuditor as the Solution:
Using HypeAuditor, the team at ShopYourLikes has been able to build out a library of queries using dozens of different filters for their evergreen campaigns
These prospective creators are added to lists within HypeAuditor’s ‘My Network’ tab and then funneled into outreach efforts. One benefit to using ‘My Network’ as a lite-CRM [customer relationship management] system is the team is able to return to saved searches and see only those prospects they have not considered.
“Hypeaudtior has been a game changer for our business development efforts. The Audience Quality Score metric quickly sorts influencers with an authentically engaged audience from those with inflated numbers. This is vital data we can’t get through manual research alone”
Jess Dreyfus
Head of Creator Growth
“This [tool] is a strategic asset for us to drive influencer growth. So we needed a partner that innovates quickly and routinely incorporates customer feedback. In just the first few months, we’ve had an open channel with our Customer Success Manager as well as some of our product requests already incorporated - like negative keywords.”
Jess Dreyfus
Head of Creator Growth
- The result:
HypeAuditor’s keyword search and social listening features have allowed the ShopYourLikes team to stay in front of their high payout, spurt campaigns
Lastly, in order streamline activation of new creators, the ShopYourLikes team leveraged HypeAuditor’s Influencer Reports API to pull important data from lists of influencers into other operational systems.
“Since adding HypeAuditor to our marketing stack, our productivity has really skyrocketed”
Jess Dreyfus
Head of Creator Growth
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