How SixSpeed Streamlined Influencer Discovery and Campaign Strategy with HypeAuditor

Despite its expertise in campaign execution, SixSpeed faced key challenges in influencer marketing:

Efficient influencer discovery

Finding the right influencers manually was time-consuming, often requiring extensive research and validation. The team needed a tool that could quickly surface relevant influencer profiles based on campaign objectives.

Verifying audience authenticity

Ensuring influencers had genuine, engaged audiences was critical, as past efforts sometimes led to working with creators whose follower bases were not aligned with target demographics.

Streamlining the search process

The agency often worked with brands that wanted fresh influencers and encouraged the agency to explore ways to reach new audiences outside of expected spaces. SixSpeed had to conduct extensive research to propose well-matched influencers for each campaign.

Campaign scalability

Managing multiple influencer partnerships across various platforms required a solution that allowed for quick insights, easy reporting, and seamless collaboration.

To address these challenges, SixSpeed integrated HypeAuditor’s Reports and Recruitment suite, including Discovery and Lookalike tools, into its workflow. This gave the agency:

Advanced influencer discovery

Using HypeAuditor’s Discovery tool, SixSpeed was able to efficiently source a higher volume of influencers who matched specific campaign needs, reducing the manual workload from four hours to just one hour per search.

Audience and engagement validation

The agency used HypeAuditor’s audience analytics to confirm demographics, location, and engagement rates, ensuring influencer selections aligned with client objectives.

Data-driven decision making

HypeAuditor’s budget estimator and engagement insights allowed SixSpeed to determine the potential ROI of influencer partnerships, helping clients make more informed investment decisions.

Multi-platform reach

Unlike previous manual searches, SixSpeed could now expand searches across Instagram, TikTok, YouTube, and X (formerly Twitter), enabling a broader and more targeted influencer selection process.

Through the use of HypeAuditor’s suite of tools, SixSpeed significantly optimized its influencer marketing operations:

Increased efficiency

The team drastically reduced the time spent on influencer research, allowing for faster campaign execution and greater flexibility in handling client requests.

Better influencer matching

With precise demographic insights, SixSpeed improved influencer alignment with brand campaigns, leading to higher engagement and stronger audience resonance.

Enhanced reporting and justification

The ability to generate detailed reports provided clients with clear data-backed rationale for influencer selections, increasing trust and approval rates.

Scalability across campaigns

With a structured, data-driven approach, SixSpeed successfully managed multiple influencer partnerships simultaneously, driving greater impact for clients.

As SixSpeed continues to push the boundaries of creative marketing, HypeAuditor remains a vital partner in streamlining influencer discovery and campaign optimization, ensuring every collaboration is data-driven and impactful.