How Spark Social Uses HypeAuditor to Identify Influencers with Authentic Audiences for Their Clients

Case Studies
Spark Social

HYPEAUDITOR USER

since 2018

HYPEAUDITOR PRODUCT USED

Influencer discovery

Influencer Analytics

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Canada

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Media

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Share case

Advanced filters help refine Spark Social’s search for valuable influencers and reports provide solid proof of creators’ performance

Headquartered in Toronto, Canada, Spark Social is a boutique social media marketing agency creating and managing social media and influencer marketing campaigns for their clients. Working with customers from various industries, Spark Social’s main goal is to discover creators present in different niches with genuine and engaged followers.

To run a successful influencer campaign, Spark Social’s team must pick influencers with similar follower bases to the brands’ target audiences. An in-depth analysis of crucial audience demographic data, like age, location, marital status, and income level, ensures that their clients’ messages reach the right people. Checking creators’ audience quality allows Spark Social to build long-term partnerships with authentic influencers.

How HypeAuditor helped Spark Social in the past 3 years:

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They manage to identify influencers with real and engaged audiences in distinct niches

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Thanks to the Analytics tool, the team saves considerable time when analyzing creators

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They use detailed influencer reports as trusted sources in their client proposals

“When we pull up a profile, we trust HypeAuditor to tell us that these followers are authentic and we can also show that to our clients.”

Kait Shiels

Founder & Managing Director at Spark Social

Business Challenges
Get insights into influencers’ audience demographics
Spark Social puts great emphasis on picking influencers whose followers match their clients’ target audiences. Apart from evaluating gender, age, and location, they need to get a deeper understanding of the audience’s marital status, hobbies, and income to reach the target market effectively.
Detect creators with fake engagement and mass followers
Previously, the team has dealt with creators who were involved in fraudulent activities. To reduce the chances of partnering with fake influencers, they started using online tools to decipher follower authenticity. Using these tools, however, proved to be time-consuming and laborious. In addition, they didn’t serve as a reliable source for their clients.
HypeAuditor as the Solution:
One platform to research influencers
They produce most of their campaigns on Instagram, but for some collaborations they prefer TikTok and YouTube. Instead of checking influencer analytics on each social media outlet, they can access all key information on HypeAuditor.
Advanced filters help Spark Social refine its creator search
Their versatile client portfolio includes FinTech, medical, wedding, and luxury pet companies with diverse target audiences. To reach a particular group of users, they must partner with creators, who have already gained knowledge in a particular niche and have audiences similar to the brand. HypeAuditor’s Discovery tool enables them to narrow down their search by the influencer’s topic, the audience’s age, location, interest, and income.
The result:
Successfully avoid fake influencers
Previously, they spent significant time to avoid working with influencers who didn’t have real audiences or grew their engagement with fraud. With HypeAuditor, they have a tool in their hands to quickly and effectively examine engagement and audience quality and analyze creators’ follower charts.
Overall, HypeAuditor is a trustworthy tool and provides reliable stats to pitch influencers to their clients