Customer Stories
How brands & agencies grow their business with HypeAuditor
About the Client:
SPRIM PRO is an international consultancy with over 20 years of experience in Brazil, specializing in facilitating communication between the industry and health professionals such as Nutritionists, Nutrologists, Dermatologists, Pediatricians, Dentists, Physical Educators, Endocrinologists among other specialties. It is presented in more than 16 countries, SPRIM PRO stands out for its expertise covering the entire product lifecycle, in segments such as food, beverages, personal and oral care, among others.
- Challenges:
Due to the clients' needs to develop a project in the nutrition area, SPRIM PRO was challenged to create a platform that provided precise and current insights about active nutritionists on social media. Aiming at identifying the most relevant professionals for their communication strategies, SPRIM PRO needed a reliable data source and information about the profile and segmentation of these professionals.
- How HypeAuditor Supported:
By integrating HypeAuditor into its project, SPRIM PRO found the ideal solution for its needs. Using HypeAuditor's API, SPRIM PRO accessed precise data on the performance and nutritionists audience profile on social media, allowing a detailed analysis and segmentation of these professionals.
Based on that, SPRIM PRO developed the SM Nutris hub, a platform offering a comprehensive and real-time updated view of the nutrition market in Brazil, enabling more effective and targeted communication among nutritionists.
"HypeAuditor allowed us to create a unique product in the market - a database with information about the segmentation and performance of nutritionists on Instagram. A single source for viewing, controlling, and making important decisions to automate processes and bring data reliability."
Gustavo Barradas
Head of Operations and BI at SPRIM PRO
- Achieved Results:
With access to precise and reliable real-time data, SPRIM PRO managed to automate its processes and bring greater reliability to its data, offering a significant competitive advantage in the health market. Furthermore, SPRIM PRO also uses HypeAuditor to map doctors and other health professionals at the Latam level, allowing detailed monitoring of social networks and a more comprehensive analysis of the demographics and behavior of these professionals.
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