Customer Stories
How brands & agencies grow their business with HypeAuditor
Swara Indonesia, a leading branding and marketing consultancy, helps Indonesian brands connect with audiences through marketing consultancy, strategic project management, KOL (Key Opinion Leader) management, and analytics. With clients in home decor appliances and other prominent sectors, Swara is a trusted partner for brands needing deep market engagement.
Seeking an advanced platform to provide a full view of influencer metrics, Swara Indonesia chose HypeAuditor to support its data-driven approach to influencer marketing.
- Business challenges:
Swara aimed to elevate the quality of data for clients in an environment where basic metrics are often the norm.
Selecting the right influencers: They needed precise metrics to align influencer lists with each client’s campaign objectives, moving away from high-cost mega influencers toward more targeted selections.
Accurate reporting and audience insights: To provide clients with metrics on reach, engagement, and audience demographics, Swara required flexibility in reporting, which previous tools didn’t offer.
- HypeAuditor as the solution:
HypeAuditor provided Swara Indonesia with essential tools to address their challenges:
With Influencer Analytics, Swara could assess influencers on KPIs such as engagement rates and audience demographics, helping them curate lists precisely tailored to each campaign.
HypeAuditor’s custom campaign metrics also enabled Swara to analyze influencer posts over specific periods, gathering reach and engagement data for polished client presentations.
“We utilize HypeAuditor to give us valuable insights and metrics that no other agencies can provide. And that way we [are] 2 steps ahead of other agencies where we can give our clients… more beneficial information”
Timothy Wirnason
Chief Operating Officer
"Before HypeAuditor, I only used a free platform online to check engagement rates. That's all I could present to clients—just the engagement rate. But since using HypeAuditor, I now have access to a wealth of metrics and data that help me confidently recommend the right audience for my clients."
Nadya Annisabella
Influencer Marketing Specialist
- The result:
With HypeAuditor, Swara Indonesia achieved significant outcomes:
Client satisfaction: HypeAuditor’s detailed insights boosted client trust, supporting Swara in providing well-targeted, data-backed influencer lists.
Efficient reporting and time savings: HypeAuditor’s custom reporting allowed Swara to generate accurate reports swiftly, freeing time for campaign management.
All in all, HypeAuditor has aided in Swara’s influencer marketing activities, allowing them to deliver campaigns based on authentic influencer partnerships and data-driven insights.
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