Customer Stories
How brands & agencies grow their business with HypeAuditor
Total Player Value Speeds Up Data Collection and Benchmarking to Further Expand Their Service Offering
Total Player Value is a data, strategy, and insights company helping schools, conferences, and brands understand college player value in the Name, Image, and Likeness era (NIL refers to a set of rules governing the right of college and high school athletes to benefit financially from the use of their name, image, or likeness for commercial purposes, such as product endorsements).
However, gathering data en masse is a challenging and time-consuming effort, necessitating solutions to not only make the process efficient but also to ensure accurate, reliable data.
“That's the great thing about HypeAuditor – it's so diverse, and the amount of data that it provides and the benchmarking that it provides, it's really helpful.”
Jeff Cravens
CEO of Total Player Value
- Business Challenges
The need for fast, accurate data collection from multiple sources
Total Player Value required an efficient method for gathering metrics, such as engagement rates and audience sizes, from both Instagram and TikTok for thousands of college athletes.
The ability to help athletes assess their performance
Since the majority of college athletes are nano-influencers, they aren’t able to receive much usable data feedback regarding their social media performance. Bulk data collection was required to aid Total Player Value in conducting benchmarking against other athletes.
- HypeAuditor as the Solution:
HypeAuditor’s API helped speed up the data collection and benchmarking process
By using HypeAuditor’s API, Total Player Value was able to effectively pull necessary data and benchmark it quickly. This allowed them to take raw data and quickly process it into a usable format for their service offering.
- The result:
Total Player Value saved time and effort on data collection and benchmarking processes, streamlining the approach with HypeAuditor’s API. This allowed them to generate college athlete profiles for their database, amounting to 17,000 – further anticipated to reach 40,000 later this year.
As such, thousands of college athletes will have the ability to assess their social media performance and understand their value as influencers. This is aided by Total Player Value’s offering of benchmarking, allowing athletes to compare their metrics to other athletes.
Overall, Total Player Value is helping athletes country-wide further monetize their careers, all while enjoying a simplified data collection process within their company.
“I feel really good about the fact that we selected HypeAuditor and the amount of data and the way that HypeAuditor presents it is really fantastic for us.”
Jeff Cravens
CEO of Total Player Value
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