Customer Stories
How brands & agencies grow their business with HypeAuditor
- Business Challenges:
As a project leader and communications specialist, Visi Agia Global's role involves multiple aspects of influencer marketing – from influencer discovery and vetting, to campaign execution, performance analysis, and reporting.
With clients having diverse requirements across sectors like tourism, the team needed an efficient way to identify relevant niche influencers, analyze their audience demographics and engagement metrics, and track campaign performance seamlessly.
- HypeAuditor as the Solution:
Visi Agia adopted HypeAuditor as a complementary tool to support their influencer marketing workflows, specifically for Instagram. The key capabilities they leverage include:
Influencer Discovery: Using filters like category, location, audience demographics, etc., Visi Agia Global is able to find influencers that fit specific campaign requirements for Instagram campaigns.
Audience Analysis: HypeAuditor′s audience quality scoring and fraud detection help them vet influencers and ensure their audiences align with target segments before partnerships.
Campaign Management: The campaign tracking tool allows them to monitor real-time metrics like hashtag performance, engagements, reach, etc. across all influencers for a campaign.
Reporting: With pre-built report templates, Visi Agia Global can quickly compile comprehensive post-campaign reports with key metrics like ER, outreached audience, views, and more.
- The result:
By incorporating HypeAuditor, Visi Agia Global has been able to streamline and enhance their influencer marketing efforts:
Time savings from quick influencer discovery and automated campaign tracking/reporting
Ability to find relevant niche influencers for diverse client campaigns
Data-driven influencer vetting to ensure quality audiences and high engagement
Seamless campaign performance analysis and client reporting
Overall, HypeAuditor has become a valuable asset for Visi Agia Global's influencer marketing efforts. The platform has aided the team in simplifying various influencer marketing processes and has also provided crucial data for insightful reporting. Going forward, the agency is also interested in making use of HypeAuditor for regular social media reporting to further increase productivity.
“The Hypeauditor team is solid, and they are also very helpful and responsive to any issues we have regarding the tools.”
Indri Novitasari
Managing Director at Visi Agia Global
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