Customer Stories
How brands & agencies grow their business with HypeAuditor
Zomee makes the most of HypeAuditor's tools while saving valuable time
Zomee is a US-based company specializing in breast pumps and breastfeeding accessories. The company prides itself on products designed by mothers who understand the challenges and needs of breastfeeding and motherhood.
Apart from teaming up with them to create better products, Zomee quickly realized that it needs mothers and real stories to promote its products and expand its breastfeeding community and customer base. As part of its marketing strategy, Zomee works with Instagram and TikTok influencers and affiliates frequently and has developed an active Facebook community. Since using HypeAuditor, the time spent examining potential partners has become shorter, and the process of negotiating and paying creators is smoother. And how does this translate into numbers? Keep reading!
How HypeAuditor helped Zomee in the past 4 months:
HypeAuditor’s Landing Page feature ensures Zomee attracts relevant creators for its programs
The detailed creator reports provide a huge help for Zomee in influencer analysis
Zomee handles influencer contracts and payments through the platform
“HypeAuditor has been amazing. What would’ve taken us 40 hours to do in a month, we’re doing it probably in close to 10 hours. We’re saving over 70% of our time.”
Robert Galasso
Marketing Director, Zomee
- Business Challenges
Manually vetting affiliate partners and influencers
Until HypeAuditor, Zomee's team manually evaluated creator partners and affiliates using notes and spreadsheets. They had to meticulously research each influencer's social media profile to ensure they would invest in the right person.
A lack of adequate tools made scaling campaigns challenging
The marketing team spent a great deal of time and effort on gathering and checking each influencer, managing contracts, compensation, and deadlines, and measuring campaigns. Without a proper tool and automation, increasing the number of their influential partners and hence expanding their campaigns proved to be difficult.
- HypeAuditor as the Solution:
Influencer selection is backed up by comprehensive reports
Although they still assess applicants manually, the process became faster thanks to HypeAuditor’s in-depth influencer reports. As part of their decision process, they check whether the influencer's asking price matches their conversion calculations. To do this, they need to know crucial metrics like average engagement and the active audience, which they can access in the analytical reports.
An efficient influencer program
Zomee uses HypeAuditor for almost every step of its creator campaign. They let wannabe brand advocates and influential people apply to their influencer program through HypeAuditor’s Landing Page feature. The team analyzes the applicants one by one considering key metrics, like audience age, total and active audience, and average engagement. Besides building campaigns and tracking their performance, they use the contract template and manage influencer payments through the platform.
- The result:
Successfully scaled campaigns in terms of influencers and affiliates
Zomee currently works with over 200 affiliates and has managed to identify numerous influencers with similar profiles due to the Lookalike tool.
Saving an outstanding amount of time on marketing processes
Thanks to HypeAuditor, Zomee's marketing team reduced the hours previously spent on various influencer marketing workflows by more than 70%.
Impressive growth in sales
Since becoming a user of the platform, Zomee managed to increase its influencer-related sales by 20%.
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