How Zomee Maximizes HypeAuditor's Powerful Tools to Effortlessly Scale Their Influencer Campaigns

Manually vetting affiliate partners and influencers

Until HypeAuditor, Zomee's team manually evaluated creator partners and affiliates using notes and spreadsheets. They had to meticulously research each influencer's social media profile to ensure they would invest in the right person.

A lack of adequate tools made scaling campaigns challenging

The marketing team spent a great deal of time and effort on gathering and checking each influencer, managing contracts, compensation, and deadlines, and measuring campaigns. Without a proper tool and automation, increasing the number of their influential partners and hence expanding their campaigns proved to be difficult.

Influencer selection is backed up by comprehensive reports

Although they still assess applicants manually, the process became faster thanks to HypeAuditor’s in-depth influencer reports. As part of their decision process, they check whether the influencer's asking price matches their conversion calculations. To do this, they need to know crucial metrics like average engagement and the active audience, which they can access in the analytical reports.

An efficient influencer program

Zomee uses HypeAuditor for almost every step of its creator campaign. They let wannabe brand advocates and influential people apply to their influencer program through HypeAuditor’s Landing Page feature. The team analyzes the applicants one by one considering key metrics, like audience age, total and active audience, and average engagement. Besides building campaigns and tracking their performance, they use the contract template and manage influencer payments through the platform.

Successfully scaled campaigns in terms of influencers and affiliates

Zomee currently works with over 200 affiliates and has managed to identify numerous influencers with similar profiles due to the Lookalike tool.

Saving an outstanding amount of time on marketing processes

Thanks to HypeAuditor, Zomee's marketing team reduced the hours previously spent on various influencer marketing workflows by more than 70%.

Impressive growth in sales

Since becoming a user of the platform, Zomee managed to increase its influencer-related sales by 20%.