YouTube Influencer Pricing Calculator

What is a YouTube Influencer Pricing Tool?

The YouTube pricing calculator was designed to help brands estimate the costs of collaborating with YouTube influencers. Relying on performance data and other elements, the tool calculates a pricing range for dedicated videos and mentions. With this knowledge at their fingertips, businesses can make informed decisions in their influencer selection and optimize their budget accordingly.

How does the tool work?

Luckily, the tool is simple and free to use. Once you have a YouTube influencer’s user name, you only need to input it in the search bar and select the content type. You can choose between YouTube mentions and a dedicated video. A mention is a short shoutout to your brand inserted in the middle of a video. A dedicated video is completely about your brand or product, such as reviews, tutorials, and unboxing videos.

After typing in the account name, the YouTube price calculator tool will automatically display the YouTuber’s subscriber count, engagement rate, and average video views. Now you only have to click on the button and check rates for the selected content type in the report on the right side of the screen.

Specific elements can increase the influencer’s collaboration price like exclusivity and brands obtaining usage rights of the creator’s content. By expanding the advanced option, the YouTube Earnings Calculator allows you to set a time for exclusivity and content usage and you may define your brand’s size as well.

In the case of exclusivity, a higher fee is understandable, since the influencer won’t be able to work with other companies in your industry during the period you establish. This loss of revenue is compensated by the higher rates.

Your brand can reuse, repurpose, and retouch YouTube influencer content by gaining content usage rights. Creators put their talent and creativity into content creation, and they know you can reap the benefits of it in numerous ways and multiple channels, including other social media platforms, email campaigns, the brand’s website, and so on. It is absolutely logical for them to request a higher fee.

What are the benefits of using the tool?

It is free and easy to use

Let’s start with the two most obvious advantages. The HypeAuditor YouTube influencer rate calculator is user-friendly and completely free. You may use it from anywhere, anytime. You only need to know the YouTube creators’ usernames whose prices you want to research, and our tool will do the rest of the job.

Data-driven campaign planning and budget optimization

Preparing your campaign plan involves defining your goals and how you want to achieve them. As part of your planning, you will determine a budget and want to know how to distribute it. A lot of expenses can arise during a marketing campaign and one of the major costs is related to influencer payments.

An influencer price calculator enables you to get rate estimates for each YouTube creator you consider for partnership. With this knowledge, you can decide which influencer you want to partner with and which is out of your budget. Price plays a crucial role besides performance metrics such as engagement rate, follower growth, audience authenticity, and video views in decision-making.

Apart from influencer selection, you can compare YouTube influencers by their fees, engagement, follower count, and other metrics and select those who really bring value to your campaign and ensure a high return. Using a YouTube pricing calculator helps brands stay within their budget or increase or decrease it if necessary.

The tool enables transparency in pricing and facilitates negotiations

The tool calculates price estimates based on creators’ influencing factors on social media, such as their ER, how many followers they have, and how many views their videos generate on average. The higher number of subscribers, however, doesn’t mean that their influence is equally high. Fake influencers regularly manipulate their audience size and engagement with fishy techniques. No matter how many users subscribe to their channels, the majority of them are faux and don’t engage with their content.

The difference between a real influencer and a fake one is that the former builds its audience steadily with a lot of effort and creativity. They pay attention to their subscribers’ interests and feedback and produce content that caters to the vast majority of them.

The YouTube Earnings Calculator helps maintain transparency in influencer pricing by taking into account the YouTuber’s video view count and ER apart from the audience size. Many influencers reach out to brands with their proposals, including their key metrics on social media and their rates. A brand can compare creators’ prices with the tool's prediction. It is a major red flag if there is a significant difference between the two and a clear indication to investigate the influencer further.

Price estimates based on data empower brands to enter into negotiations with confidence. In this sense, even brands with little experience in influencer marketing will be able to make a fair deal. In addition, they will avoid vexing situations, where others take advantage of their lack of market understanding.

In the end, they can hire credible and authentic creators whose YouTube influence will deliver value to their campaign and help them achieve their goals.

The YouTube price calculator spares time and effort

A tool saves your team countless hours of manually searching each YouTube profile and calculating ER and prices. A YouTube Influencer Pricing tool allows brands to progress with their campaign planning and execution promptly and focus their attention on strategizing and ideation.

A pricing calculator is especially valuable if a business has to add more influencers to its campaign and needs to proceed quickly with negotiations. Hence, the tool enables businesses to scale their campaigns or manage several collaborations simultaneously without delay and wasting resources on extra research.

It provides market insight and helps benchmark influencers to each other

Thanks to the YouTube sponsorship calculator, businesses can get a realistic idea of YouTube influencers’ pricing. Influencers set their rates based on several factors, such as their follower count, engagement rate, reach, expertise, content complexity, posting frequency, and audience and brand relevance. Besides these, their fees may be affected by trends, seasonality, platform changes, and the competitive landscape.

The tool helps businesses understand how YouTube creators’ fees vary across different industries and influencer sizes and how specific holidays and sensations influence it. Above this, the tool allows businesses to compare influencers by their rates and performance, ensuring they pick the most relevant and efficient candidate for a partnership.

Examples of how brands can use the YouTube Influencer Pricing tool

Influencers on YouTube can earn money by promoting businesses. They can endorse a product or service in several forms. The easiest way is to insert a short segment in a long video where the influencer mentions a brand or highlights its main product in a few sentences. A mention is relevant to the topic of the video and therefore integrates seamlessly into it.

For example, many travel vloggers use VPN when they are on the road, which is a great opportunity for providers to have their services endorsed authentically and emphasize data protection while traveling.

Dedicated videos, on the other hand, are entirely focused on the brand itself. They may need scripting, take a long time to shoot and edit, and can even require reshooting or multiple takes.

It isn’t hard to figure out that content that focuses exclusively on one brand costs a lot more compared to a short mention. So, it is logical, that a brand with a tighter budget would opt for being mentioned somewhere in the video. Still, brands shouldn’t discard the exclusive video idea completely. A lower-tier creator’s fee is generally lower than a mid- or upper-tier influencer’s.

The YouTube sponsorship calculator enables brands to find out whether they can afford a dedicated video by a small influencer. The tool helps them decide whether to hire multiple mid-tier influencers to advertise their products in video mentions or team up with one or two small influencers for an exclusive unboxing video or review.

Helps brands understand price differences in other regions

While businesses can easily inform themselves about how much influencers in various tiers charge for a mention in their region, they must rely on extensive research if they want to hire influencers in another country. But let's not go too far! Even within a country, there can be significant differences in the pricing between geographical regions. The tool allows brands to compare the prices of the same influencer tier in different regions or countries.