Step 2: How To Find Influencers

Finding the right influencers is crucial to the entire process and, with millions of creators out there, it can be tricky to figure out exactly who you should be partnering up with. Luckily, there are tried and true methods to discover the perfect influencers to represent you.

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The easiest way to find influencers…

Thanks to the search functionalities of platforms such as Instagram, it’s becoming easier to find influencers relevant to your brand, your industry, and your audience. Taking the time to assess which kinds of influencers matter for your campaigns makes all the difference to your final results when done right.

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…and the pitfalls it hides.

It never hurts, however, to remember that just because an influencer may be popular and boast a large following, it doesn’t necessarily mean they’re the right choice for your product or consumers.

Recommended Templates for Step 2: Influencer Discovery

Ensuring you know exactly where and how to find suitable influencers can help save time while simultaneously boosting your chances of good results. Our templates for Influencer Discovery can help guide you through the process to simplify your influencer search while also providing you with tips and tricks for the whole process.

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Influencer Discovery Template

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Influencer Marketing Brief Template

Next step:

Influencer Outreach