Step 4: How To Select Influencers

Before launching your influencer marketing campaigns, it’s vital to conduct a thorough analysis of your selected influencers to ensure that they’ll be a good choice for both your results and your brand’s reputation.

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Why to vet influencers

The vetting process can reveal important information about an influencer, such as their engagement rate authenticity, audience quality, and past campaign performance. It can also help flag existing content that doesn’t align with your brand's values.

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What you will get

Conducting a thorough analysis is a great way to filter out influencers who may not be the best representation of your brand. It’s important to ensure that you are partnering with influencers who will be beneficial to your campaigns and won’t harm your brand.

Recommended Templates for Step 4: Influencer Analytics

Of course, it can be difficult to come up with each and every metric or content type that you need to look out for. Keep our handy Influencer Analysis Checklist at the ready to help you figure out exactly what matters during your influencer background checks and get you campaign-ready with a final selection of top-tier influencers.

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Influencer Analysis Checklist

Next step:

Media Planning