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How to analyze campaign success
The definition of success is, of course, subjective and will depend on the goals and objectives you set out for your campaign all the way back in the strategic planning phase, so knowing which metrics to measure and how to interpret this data is highly important.
Why reporting is important for future campaigns
Not only is the data from your influencer marketing campaign important to determine whether it was successful, but it also provides critical insights that can be used for future campaigns by identifying areas that need improvement.
Recommended Templates for Step 7: Reporting
In addition to the metrics that are specific to your brand’s goals and objectives, there are a plethora of universal indicators that are highly useful to include in your campaign report. The Campaign Report Template provides a deep dive into what you should include as well as how to run many of the calculations you’ll need.
