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Capture Key Social Conversations Around Any Brand and Accelerate Your Influencer Campaign Planning
HypeAuditor’s Social Listening Tool gives you a gold mine of information that helps you understand the strategic context and plan a data-powered influencer marketing campaign.
Stay up-to-date with social listening
Analyze influencer strategies of other brands to better understand what’s happening in the market. Listen to all conversations around specific products and services and reveal emerging influencer marketing trends and new opportunities for your business.
See who’s talking about your competitors
Get a full list of influencers who mention other brands in your niche. Analyze their successful collaborations and build a list of your potential partners. On the other hand, you can create a blacklist of influencers if you don’t want to work with creators who actively promote competitive businesses.
Get to know your target audience
Track social conversation on Instagram to feel the pulse of your audience. See who consumes the sponsored content of other businesses. Get a better idea of who they are and how they respond to sponsored posts featuring other brands and use this information to fuel your influencer marketing strategy.
Have an idea of what’s happening in your market
Stay informed by analyzing #hashtags used in conversations about other brands. This will help you understand what new products your direct and indirect competitors promote or what influencer marketing campaigns they run.
Stay Informed with Social Listening for Better Planning
Listen
Stay informed by listening to social conversations on Instagram about any brand and the market.
Analyze
Understand what’s happening in your niche and discover the key market players who actively collaborate with influencers.
Take Action
Use strategic insights you get from social listening to plan your next influencer marketing campaign.
Questions and Answers about Social Listening
What is social listening and why is it important?
Social listening means monitoring conversations that happen on social media. When it comes to influencer marketing, the process usually involves keeping track of what creators say about brands, whether it’s your business or your competitors’ businesses. Social listening is a very helpful tool, as it allows you to understand what’s happening in the social media space, what’s trending in your niche, and how other brands promote their businesses with influencers.
What are social listening tools?
A social media listening tool helps you monitor and analyze online discussions about brands or particular topics. With HypeAuditor’s tool for social listening, you can discover what Instagram creators say about any brand. This gives you a wealth of information about how other businesses run their influencer campaigns.
You can analyze their campaign performance, estimate their spending on influencer marketing activities, and find their most resonating sponsored content. This information gives you a competitive advantage allowing you to plan your marketing campaign based on social data.
How is social listening done?
The process of social listening involves monitoring conversations happening on social media around a particular topic, whether it’s a brand, a product, an industry, or anything else. In influencer marketing, social listening helps you analyze influencer marketing campaigns of other brands and see how effective these campaigns are. By collecting this data you can discover strategic insights and key trends and use them to plan your next influencer campaign.
What is the difference between social listening and social monitoring?
Social monitoring and social listening are often used interchangeably, however, there’s a significant difference between them. The former usually means observing social conversations to track your brand or campaign over time. In turn, the latter involves hearing, interpreting, and analyzing mentions to understand the market, trends, and audience.
When it comes to influencer marketing, social listening empowers you to analyze influencers’ conversations about your brand and other businesses. This gives you actionable insights for optimizing your influencer marketing campaign.
How to use social listening for influencer marketing?
Social listening is widely used in influencer marketing, as it helps to analyze successful marketing strategies, understand what works and what doesn’t work, and even find creators for your influencer marketing campaign. By keeping track of social conversations around other brands you can better understand the influencer marketing landscape and make better decisions when planning your campaign.
