Real-time influencer content tracking made easy

Media Monitor can track mentions of any @account as well as trending hashtags and keywords, which is essential for effective brand tracking and social media listening.

Media Monitor allows you to track posts from Instagram, YouTube, and TikTok, keeping you in the know across a variety of popular platforms.

Your custom feed will populate with a range of content types related to your specified criteria. This includes Instagram Posts, Instagram Reels, YouTube Videos, YouTube Shorts, and TikTok videos.

Media Monitor utilizes advanced technology to continuously scan social media for relevant content based on your specified criteria. It then populates your feed with only this specific, matching content, allowing you to keep tabs on what you need, aiding in brand monitoring.

Creating a feed is simple. Just enter the relevant account handles, hashtags, or keywords you want to track, and Media Monitor will generate a personalized stream of the latest content related to your specifications.

While it is possible to create and manage multiple feeds to separate ideas and track a wide range of content for varying purposes, the number of active feeds you can have is dependent on your plan. To get unlimited feeds, you can chat with a member of the sales team.

Custom feeds are updated with posts on a regular basis as new posts relating to your criteria appear on social networks. Depending on your plan, you’ll be able to receive a certain number of posts on a daily basis, and a certain overall number on a monthly basis. Simple review our plans for detailed insights into limits; for unlimited daily/monthly posts, you can chat with a member of the sales team. 

Of course! To make it easier for you to find exactly what you need in your feed, various filters are available. You can filter content by the time period in which it was posted, the content type (i.e. Instagram Posts, Instagram Reels, YouTube Videos, YouTube Shorts, or TikTok videos), as well as by the specific @mention, #hashtag, or keyword you want to focus on. You can also sort the order of posts in your feed by most recent (default), highest engagement rate, and highest performance.

Media Monitor acts as your social listening tool, constantly scanning social media for mentions of your brand. This allows you to see what people are saying, both positive and negative feedback. When you encounter negative comments, you can address concerns quickly to prevent small issues from escalating, an essential part of brand reputation monitoring. On the other hand, positive mentions present a chance to connect with your audience and express gratitude. By responding to these comments and showing appreciation, you can build stronger brand loyalty and establish yourself as a company that listens to its customers.

Absolutely! Staying ahead of the competition is crucial for success. Media Monitor equips you with the ability to track your competitors’ social media activity, offering valuable insights into their strategies. By monitoring your competitors’ @account handles, you can see the content published by others that mentions these accounts. This allows you to observe the kind of content they’re being tagged in, what hashtags are being used, and how their audience is engaging. You can then analyze what’s working well for your competitors and identify areas where you can improve your own approach, an important aspect of brand monitoring tools. Perhaps they’re involved in successful social media campaigns you can learn from, or maybe there’s a gap in their content strategy you can exploit.

Yes, this is one of the benefits of using a dedicated influencer content tracking tool. Media Monitor helps you do just that by offering real-time updates on what others are posting, whether they be brands, influencers, or just users in general. This way, you can get an idea of what topics are currently doing the rounds within your industry and what kind of content audiences are enjoying right now. This allows you to reconsider your content strategy on the go, continually refining it, and thereby creating fresh, relevant content that speaks to the current interests of your target audience, thus enhancing your brand awareness strategy.

Finding the right brand ambassadors, often called influencers, can significantly boost your marketing efforts. Imagine collaborating with someone who already has a loyal following interested in your brand or industry. Media Monitor streamlines this process by helping you identify influencers who are already talking about your brand. These are people who are familiar with your products or services and potentially already have a positive perception. By reaching out to these influencers and exploring potential collaborations, you can tap into their existing audience and extend your brand reach in a powerful way, boosting your brand reputation management.

Yes, Media Monitor is a valuable tool throughout the entire influencer marketing lifecycle. Once you’ve identified and partnered with influencers, Media Monitor helps you track their posts to see how they’re performing in terms of engagement rates. This data allows you to measure the effectiveness of your campaigns and identify which influencers are generating the most results. You can also use Media Monitor to efficiently track any UGC campaigns you’re running, letting you get a fresh stream of content that audiences are creating. This also allows you to identify winning posts, which you can then repurpose or repost, aiding in brand monitoring and brand reputation management.

Influencer content tracking tools are important because they help you cut through the clutter on social media. Social media algorithms prioritize content they think you’ll be interested in, but this can often include irrelevant posts or ads. These tools allow you to focus specifically on what matters to your brand by allowing you to track only the accounts, hashtags, or keywords you deem important. Media Monitor, for example, also allows you to split up various areas of interest into dedicated feeds, keeping the process of content tracking more orderly and seamless.

These tools therefore offer you a curated feed featuring sentiment insights, competitor intelligence, upcoming trends, and influencers to keep an eye on, which can help inform your brand awareness strategy in the future.