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Revolutionize Your Influencer Marketing In The Beauty Industry

Launch showstopping influencer campaigns across various social networks. Grow your brand’s reach and recognition, turn viewers into loyal customers, and drive sales with evergreen content that keeps your brand front and center long after the campaign ends

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See why beauty influencers deliver results

> 3x*

Average engagement rate of beauty influencer accounts vs beauty brand accounts

8.3%

The percentage of Instagram influencers creating beauty content (third-highest category)

> 4x

The average value you get per $ invested in influencer marketing

68%

The number of Gen Z users willing to make a purchase on TikTok

Why beauty influencer marketing works

Credibility and loyalty
Three out of four people seek purchase advice on social media. Influencers build trust and enhance brand loyalty with genuine recommendations.
User-generated content
Partnering with influencers can ignite a UGC campaign, encouraging fan-created content that amplifies your reach and brand message.
Inclusivity and diversity
Choose diverse influencers to represent your target market, displaying your products across various skin tones and features for a more inclusive image.
Sales & conversions
Boost sales with influencer endorsements by offering discount codes and special offers, driving purchases and increasing conversions.

How can HypeAuditor help?

Advanced influencer discovery

Uncover the perfect influencers for your brand with advanced filtering options and AI-powered search from a pool of 135M+ accounts.

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Comprehensive influencer analytics

Dive deep into performance metrics and audience demographics to find the right fit for you and your desired target market

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Fraud detection technology

Ensure transparency and authenticity with industry-leading fraud detection algorithms that safeguard your campaigns from fake followers and engagement

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Outreach and relationship management

Streamline collaboration with influencers through our outreach tool, managing communications and partnerships efficiently. Use My Network to organize and monitor influencer relationships for ongoing success

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Exceptional support

Our dedicated team is committed to your success, providing personalized guidance and expert advice every step of the way

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Influencer marketing use cases in the beauty industry

How-to tutorials

Tutorials are typically created by long-term brand ambassadors or distributed during content whitelisting campaigns

Hauls

Hauls are gifting campaigns popular in the beauty and clothing industries, where influencers showcase products they've received from the brand

Product Reviews

In the beauty industry, product reviews often occur within UGC campaigns, where influencers review products and encourage followers to share their experiences

Beauty influencer types to work with

There are different types of beauty influencers that can enhance your campaign, depending on what you want to achieve

Product gurus
These are experts offering detailed reviews and recommendations to help followers navigate beauty products
Beauty vloggers
These are charismatic influencers sharing their beauty journeys through videos, makeup challenges, and lifestyle vlogs
Makeup artists (MUAs)
These are professionals showcasing their skills with tutorials ranging from everyday looks to avant-garde makeup, renowned for their technical prowess
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See HypeAuditor in Action
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