English
PricingFor influencers
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
Sports with a ball
650M
4.7M
2
Sports with a ball
Family
505M
2.3M
3
Photography
Music
421.5M
2.1M
4
Modeling
Fashion
289.1M
1.9M
5
Music
66.9M
8.3M
6
Fashion
Modeling
Beauty
394.4M
1.2M
7
Sports with a ball
229.2M
2.2M
8
Music
294.6M
1.5M
9
Sports with a ball
123.5M
3M
10
Music
Fashion
312.7M
871.2K
11
Fashion
Beauty
357.9M
868.1K
12
Music
123.3M
2.6M
13
Music
105.6M
2.8M
14
Sports with a ball
270.3M
1.2M
15
Music
Beauty
150M
1.2M
16
Music
86.3M
2.5M
17
Music
83.2M
2.5M
18
Art/Artists
Music
50.4M
3.7M
19
Music
49.9M
3.6M
20
Lifestyle
219.8M
696.2K
21
Photography
685.9M
263.7K
22
Music
376.3M
402.8K
23
Music
Lifestyle
Cinema & Actors/actresses
47.6M
3.5M
24
Music
Beauty
79.8M
1.9M
25
Cinema & Actors/actresses
94.2M
1.7M
26
Lifestyle
29.7M
4.9M
27
Music
Fashion
164.2M
613.9K
28
Music
47.3M
2.4M
29
Lifestyle
Fashion
Clothing & Outfits
65.5M
1.8M
30
Music
45.1M
2.6M
31
Sports with a ball
Lifestyle
Winter sports
52.9M
2.1M
32
Cinema & Actors/actresses
86.2M
1.4M
33
Beauty
80.4M
1.4M
34
Music
87.4M
1.1M
35
Cinema & Actors/actresses
Fitness & Gym
394.8M
264.5K
36
Shows
Humor & Fun & Happiness
66.3M
1.6M
37
Finance & Economics
Business & Careers
92.4M
1.2M
38
Lifestyle
Modeling
54.3M
1.9M
39
Music
58.9M
1.6M
40
Cinema & Actors/actresses
68.8M
1.5M
41
Music
Cinema & Actors/actresses
38.7M
2.4M
42
Modeling
Lifestyle
77.3M
1M
43
Shows
Lifestyle
53.1M
1.4M
44
Cinema & Actors/actresses
92.6M
967.6K
45
Music
213.3M
363.2K
46
Music
42M
2M
47
Music
143.4M
555.9K
48
Sports with a ball
Lifestyle
42.1M
2.2M
49
Sports with a ball
159.8M
458.3K
50
Cinema & Actors/actresses
Lifestyle
37.6M
1.6M

Find the Top Instagram Influencers

Influencer marketing is one of the most well-known methods to promote your products and gain new customers' attention. The first thought in your head would be to find who has the most Instagram followers and establish a collaboration. The entire process can be tiresome, as you need to find several most popular Instagram accounts, so how can you help yourself in this scenario?

Well, HypeAuditor allows you to find top Instagram accounts within seconds. Filter your search by category and country. Easily select those who fit your company brand. Our platform ranks accounts by various factors, such as engagement rate, audience quality, number of followers, etc. Here are some of the core metrics that our clients consider while choosing Instagram influencer.

Audience Quality Score

AQS or Audience Quality Score is a dynamic and complex metric that shows the authenticity of a social media influencer's audience. It’s an indicator of Instagram audience credibility. This metric is calculated by a combination of Engagement Rate, Quality Audience, Engagement Authenticity, and the number of active followers.

Audience reachability

This metric shows the percentage of Instagram influencer followers who follow less than 1,500 accounts. They can be reached much easier, as they see most of the influencer's posts. People with too many followings may not see an influencer's posts, as it can get lost among thousands of other posts.

Discover Who Rules the Market

Find out who has the most-followed Instagram accounts, analyze their audience and discuss opportunities for future collaborations. Compare influencers' fan bases observe how their ranking dynamics are different from the previous months.

Explore any topic you want: start from gaming streamers and finish with the crypto content creators. Find your own most followed person on Instagram. The one that can fit your brand image in any given niche.

Start your research with an in-depth analysis of a particular Instagram creator or find out who has the top Instagram followers via our Instagram Analytics Report. Evaluate any account gather rich insights on audience demographics, engagement, quality, and performance on accounts with the most followers on Instagram.

FAQ – Top Instagram Influencer Stats

Who has the most followers on Instagram?

Cristiano Ronaldo (@cristiano). As of September 2025, they are the most followed person on Instagram.

How many followers does the most popular person on Instagram have?

Cristiano Ronaldo (@cristiano) with 650M followers.

Who are the Top 10 most followed people on Instagram?

As of September 2022, the 10 most popular Instagram accounts are:

  1. Cristiano Ronaldo - @cristiano - 650M
  2. Leo Messi - @leomessi - 505M
  3. Selena Gomez - @selenagomez - 421.5M
  4. Kendall - @kendalljenner - 289.1M
  5. V - @thv - 66.9M
  6. Kylie - @kyliejenner - 394.4M
  7. Neymar Jr - @neymarjr - 229.2M
  8. Justin Bieber - @justinbieber - 294.6M
  9. Kylian Mbappé - @k.mbappe - 123.5M
  10. Beyoncé - @beyonce - 312.7M

Which statistics can I see for the top Instagram influencers?

You can see the number of followers, categories, engagement, audience location, and ranking changes for the top Instagram accounts.

How is audience location determined?

An influencer's audience location is determined by analyzing the active and engaged audience (followers who leave likes and comments). We then show the country where the majority of the Instagram influencer's audience lives.

How are Instagram profile categories determined?

We analyze the bio and content of an influencer's posts by using machine learning to understand the meaning. Based on this, the relevant categories are determined.

What is Eng. (Auth.)?

Short for Authentic Engagement, this metric shows the average number of organic likes and comments per post. In other words, it tracks likes and comments by real people and discounts gray hat methods.

What is Eng. (Avg.)?

Short for Average Engagement, this metric shows the percentage of the audience who likes and/or comments a post.