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Top Rankings
Top Rankings
Top influencers by city
Instagram Top 1000
YouTube Top 1000
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Top Beauty Influencers on Instagram in the United States
Find top Instagram Beauty influencers in 2025. Find out who is the #1 Beauty creator in the United States and get a list of the most popular Instagram accounts.
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How we calculate
Share all TOP
Beauty
All Categories
Accessories & Jewellery
Adult content
Alcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & Careers
Cars & Motorbikes
Cinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & Design
Education
Extreme Sports & Outdoor activity
Family
Fashion
Finance & Economics
Fitness & Gym
Food & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & Toys
Lifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
Modeling
Music
NFT
Nature & landscapes
Photography
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
United States
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
How we calculate
Share all
Rank
Influencer
Category
Followers
Eng. (Auth.)
Eng. (Avg.)
1
kyliejenner
Kylie
Fashion
Modeling
Beauty
394.4M
1.4M
1.9M
Preview
2
kimkardashian
Kim Kardashian
Fashion
Beauty
357.9M
868.1K
1.2M
Preview
3
badgalriri
badgalriri
Music
Beauty
150M
1.2M
1.9M
Preview
4
sooyaaa__
JISOO🪐
Music
Beauty
79.8M
2M
2.4M
Preview
5
katrinakaif
Katrina Kaif
Beauty
80.4M
1.4M
1.7M
Preview
6
rashmika_mandanna
Rashmika Mandanna
Beauty
Art/Artists
Cinema & Actors/actresses
45.3M
1M
1.2M
Preview
7
sadiesink_
Sadie Sink
Modeling
Lifestyle
Beauty
24.9M
1.2M
1.8M
Preview
8
samantharuthprabhuoffl
Samantha
Beauty
Modeling
Cinema & Actors/actresses
37.1M
618.6K
716.4K
Preview
9
keerthysureshofficial
Keerthy Suresh
Beauty
Cinema & Actors/actresses
18.6M
788.6K
928.5K
Preview
10
simonettalein
Simonetta Lein
Beauty
Cinema & Actors/actresses
Modeling
22.6M
511.3K
756.5K
Preview
11
bernardokath
Kathryn Bernardo 🐘
Beauty
Cinema & Actors/actresses
Fashion
20.7M
485.9K
625.5K
Preview
12
aurelie.hermansyah
Aurelie Hermansyah Atta
Beauty
36.8M
233.4K
318.5K
Preview
13
chiaraferragni
Chiara Ferragni ✨
Beauty
28.7M
275.5K
386.6K
Preview
14
haniaheheofficial
Hania Aamir 哈尼亚·阿米尔
Beauty
Lifestyle
Cinema & Actors/actresses
17.7M
518K
611.9K
Preview
15
jscmila
Jessica Mila Agnesia
Beauty
Modeling
Clothing & Outfits
25.8M
272.9K
394.1K
Preview
16
addisonraee
Addison
Beauty
34.2M
174.8K
244.9K
Preview
17
mrunalthakur
Mrunal Thakur
Beauty
Cinema & Actors/actresses
Photography
13.9M
473.4K
587.4K
Preview
18
bretmanrock
Bretman Rock
Art/Artists
Beauty
18.8M
331.7K
434K
Preview
19
araikgalstyanmoscowschool
ＡＲＡＩＫ ＧＡＬＳＴＹＡＮ
Beauty
24.4M
186.9K
302.4K
Preview
20
jamescharles
James Charles
Beauty
20.4M
255.5K
334.8K
Preview
21
yerimua
Yeri MUA💗✨
Lifestyle
Beauty
12.6M
401.9K
521K
Preview
22
itsmarziapie
Marzia Kjellberg
Beauty
Lifestyle
8.7M
601.3K
743.4K
Preview
23
kashikakapoor09
Kashika Kapoor
Beauty
Lifestyle
Cinema & Actors/actresses
18.7M
136.5K
302.2K
Preview
24
krisjenner
Kris Jenner
Shows
Beauty
Family
51.7M
77.3K
108.5K
Preview
25
nikkietutorials
NikkieTutorials
Beauty
19.2M
154.4K
207.2K
Preview
26
natashawilona12
Natasha Wilona
Beauty
43.2M
53.6K
74.4K
Preview
27
sunnyleone
Sunny Leone
Beauty
Cinema & Actors/actresses
55.9M
41.5K
52K
Preview
28
lizasoberano
Liza Soberano
Beauty
Cinema & Actors/actresses
Modeling
18.1M
128.3K
153.1K
Preview
29
marimaria
Mari Maria
Beauty
22.2M
73.8K
112.1K
Preview
30
glorillapimp
Glo Da P
Beauty
Lifestyle
Music
6.7M
237.4K
378K
Preview
31
avani
avani
Beauty
Lifestyle
16M
89.3K
116.4K
Preview
32
nikitadragun
Nikita Dragun
Beauty
Modeling
Adult content
8.1M
153.8K
215.2K
Preview
33
ayezakhan.ak
Ayeza Khan
Beauty
Cinema & Actors/actresses
Lifestyle
14.5M
96K
116.2K
Preview
34
jessica.syj
Jessica Jung
Modeling
Beauty
12.1M
100.1K
128.1K
Preview
35
winnieharlow
♔Winnie Harlow♔
Beauty
Modeling
Fashion
10.1M
99.6K
150.8K
Preview
36
chanelofficial
CHANEL
Fashion
Accessories & Jewellery
Clothing & Outfits
60.1M
20.2K
25.3K
Preview
37
piawurtzbach
Pia Jauncey
Beauty
Modeling
14.9M
72K
95.5K
Preview
38
hudabeauty
HUDA BEAUTY
Beauty
54.8M
18.9K
26.3K
Preview
39
nathalieparis
NATHALIE PARIS
Lifestyle
Beauty
Music
5.6M
116K
245.2K
Preview
40
iamamyjackson
Amy Jackson Westwick
Beauty
Cinema & Actors/actresses
Modeling
13.7M
71.8K
96.8K
Preview
41
iamhearte
Heart Evangelista
Beauty
Lifestyle
Art/Artists
16.5M
62.4K
78.7K
Preview
42
nicolacoughlan
Nicola Coughlan
Beauty
Cinema & Actors/actresses
6.2M
144.9K
198.6K
Preview
43
hungvanngo
Hung Vanngo
Art/Artists
Beauty
4.2M
204K
281K
Preview
44
shaymitchell
Shay Mitchell
Beauty
Family
Lifestyle
35.7M
23.3K
31.7K
Preview
45
redvelvet.smtown
Red Velvet Official
Music
Beauty
Fashion
12M
73.7K
91.6K
Preview
46
elnaz_golrokh
Elnaz Golrokh
Beauty
8.5M
100.5K
126.4K
Preview
47
daniellachavezofficial
Daniella Chávez
Beauty
Modeling
19M
24.7K
43.3K
Preview
48
phoebejtonkin
Phoebe Tonkin
Beauty
Cinema & Actors/actresses
Modeling
8.2M
70.5K
98.2K
Preview
49
therealkylesister
KYLESISTER
Beauty
Clothing & Outfits
Management & Marketing
6M
83.6K
132.4K
Preview
50
maiteperroni
Maite Perroni Beorlegui
Beauty
Cinema & Actors/actresses
Music
13.3M
38K
58.9K
Preview
Show all
