Top Beauty Influencers on Instagram in the United States

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Rank

Influencer

Category

Followers

Country

Eng. (Auth.)

Eng. (Avg.)

‌

kyliejenner

Kylie

Fashion

Modeling

Beauty

396M

United States

1.6M

2.2M

‌

sooyaaa__

JISOO🪐

Music

Beauty

79.5M

Indonesia

3.3M

‌

badgalriri

Music

Beauty

150.7M

United States

1.3M

1.9M

‌

kimkardashian

Kim Kardashian

Fashion

Beauty

359.6M

United States

499.4K

704.6K

‌

katrinakaif

Katrina Kaif

Beauty

80.5M

India

795.8K

950K

‌

rashmika_mandanna

Rashmika Mandanna

Beauty

Art/Artists

Cinema & Actors/actresses

44.4M

India

1.2M

1.3M

‌

aurelie.hermansyah

Aurelie Hermansyah Atta

Beauty

36.5M

Indonesia

574.2K

778.3K

‌

simonettalein

Simonetta Lein

Beauty

Cinema & Actors/actresses

Modeling

22.2M

United States

449.9K

660.9K

‌

jscmila

Jessica Mila Agnesia

Beauty

Modeling

Clothing & Outfits

25.8M

Indonesia

387.5K

528.9K

‌

chiaraferragni

Chiara Ferragni ✨

Beauty

28.7M

Italy

332.3K

463K

‌

mrunalthakur

Mrunal Thakur

Beauty

Cinema & Actors/actresses

Photography

13.7M

India

734.8K

906.4K

‌

addisonraee

Addison Rae

Beauty

34.5M

United States

256.4K

357.1K

‌

bretmanrock

Bretman Rock

Art/Artists

Beauty

18.8M

United States

501.7K

652.2K

‌

bernardokath

Kathryn Bernardo 🐘

Beauty

Cinema & Actors/actresses

Fashion

20.7M

Philippines

404.8K

517.9K

‌

krisjenner

Kris Jenner

Shows

Beauty

Family

51.8M

United States

141.5K

197.3K

‌

keerthysureshofficial

Keerthy Suresh

Beauty

Cinema & Actors/actresses

18.3M

India

457.8K

536.5K

‌

marimaria

Mari Maria

Beauty

22.4M

Brazil

253.9K

382.7K

‌

natashawilona12

Natasha Wilona

Beauty

43.3M

Indonesia

138.1K

182.4K

‌

kashikakapoor09

Kashika Kapoor

Beauty

Lifestyle

Cinema & Actors/actresses

18.3M

India

185.6K

415.2K

‌

itsmarziapie

Marzia Kjellberg

Beauty

Lifestyle

8.7M

United States

714.2K

878K

‌

samantharuthprabhuoffl

Samantha

Beauty

Modeling

Cinema & Actors/actresses

36M

India

179.7K

207K

‌

yerimua

Yeri MUA💗✨

Lifestyle

Beauty

12.4M

Mexico

464.5K

598.3K

‌

nikkietutorials

NikkieTutorials

Beauty

19.4M

United States

251.6K

335.4K

‌

fact

Fact

Family

Beauty

Fashion

6.9M

United States

499.6K

871.1K

‌

jamescharles

James Charles

Beauty

20.1M

United States

174.8K

227.7K

‌

sunnyleone

Sunny Leone

Beauty

Cinema & Actors/actresses

56M

India

65.8K

81.9K

‌

hudabeauty

HUDA BEAUTY

Beauty

54.5M

United States

51.2K

70.5K

‌

glorillapimp

Glo Da P

Beauty

Lifestyle

Music

5.9M

United States

337.4K

532.2K

‌

regina.daniels

Regina Daniels Nneamaka Nwoko

Beauty

Cinema & Actors/actresses

15M

Nigeria

119.6K

167.7K

‌

nikitadragun

Nikita Dragun

Beauty

Modeling

Adult content

8.2M

United States

194.4K

270.2K

‌

dresshow

Dress Queen Fashion Blog

Fashion

Beauty

Lifestyle

3.3M

United States

481.2K

612.2K

‌

nicolacoughlan

Nicola Coughlan

Beauty

Cinema & Actors/actresses

6.3M

United Kingdom

214.4K

291.8K

‌

iamamyjackson

Amy Jackson Westwick

Beauty

Cinema & Actors/actresses

Modeling

13.7M

India

87.4K

117K

‌

avani

Beauty

Lifestyle

16.2M

United States

75.4K

97.6K

‌

nathalieparis

NATHALIE PARIS

Lifestyle

Beauty

Music

5.1M

United States

147.1K

307.3K

‌

jessica.syj

Jessica Jung

Modeling

Beauty

12.1M

Indonesia

88.2K

112.2K

‌

chanelofficial

CHANEL

Fashion

Accessories & Jewellery

Clothing & Outfits

60.1M

United States

17.6K

22K

‌

lindseypelas

LINDSEY PELAS

Beauty

Fashion

Modeling

8.6M

United States

74.1K

141.3K

‌

cocojones

Coco Jones

Beauty

Lifestyle

Music

4.8M

United States

162.4K

247.2K

‌

hoskelsa

elsa❤️

Beauty

Fashion

Modeling

8.7M

United States

99K

129.1K

‌

phoebejtonkin

Phoebe Tonkin

Beauty

Cinema & Actors/actresses

Modeling

8.3M

United States

97K

134.2K

‌

laperversa

Mama Tarima 🇩🇴🔥♏️😈

Beauty

Lifestyle

Art/Artists

3.8M

Dominican Republic

209.6K

294.3K

‌

lenkalul

LENA

Beauty

2.9M

United States

253.1K

368.3K

‌

elnaz_golrokh

Elnaz Golrokh

Beauty

8.2M

Iran

101.2K

126.5K

‌

winnieharlow

♔Winnie Harlow♔

Beauty

Modeling

Fashion

10.2M

United States

64.3K

96.7K

‌

piawurtzbach

Pia Jauncey

Beauty

Modeling

14.8M

Philippines

49.7K

65.5K

‌

mirandakerr

Miranda Kerr

Beauty

Modeling

Fashion

14.5M

United States

43K

62.3K

‌

therealkylesister

KYLESISTER

Beauty

Clothing & Outfits

Management & Marketing

United States

95.4K

149.8K

‌

mysashaofficial

ＳＡＳＨＡ G

Beauty

Lifestyle

Cinema & Actors/actresses

3.7M

United States

127.3K

235.2K

‌

maiteperroni

Maite Perroni Beorlegui

Beauty

Cinema & Actors/actresses

Music

13.4M

Brazil

40.4K

62.1K