English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Fashion
Modeling
Beauty
395M
United States
1.3M
2
Modeling
Fashion
289.8M
United States
1.5M
3
Fashion
Beauty
358.5M
United States
988.4K
4
Music
Fashion
313.2M
United States
775.6K
5
Music
Fashion
164.3M
United States
1.3M
6
Lifestyle
Fashion
Clothing & Outfits
65.1M
Iran
2.8M
7
Fashion
Modeling
23.7M
United States
584.4K
8
Beauty
Cinema & Actors/actresses
Fashion
20.7M
Philippines
647.3K
9
Photography
Fashion
23.8M
Indonesia
563K
10
Cinema & Actors/actresses
Lifestyle
Fashion
37.3M
Brazil
243.1K
11
Modeling
Fashion
21M
Turkey
472.8K
12
Modeling
Fashion
Lifestyle
23.2M
Brazil
309.7K
13
Modeling
Lifestyle
Fashion
8.5M
United States
856.1K
14
Fashion
Clothing & Outfits
Accessories & Jewellery
55.9M
United States
125.2K
15
Modeling
Fashion
21.8M
Brazil
203.7K
16
Music
Cinema & Actors/actresses
Modeling
13.9M
Thailand
405.3K
17
Music
Modeling
Fashion
13.1M
Indonesia
446.8K
18
Music
Lifestyle
Fashion
9.8M
United Kingdom
467.2K
19
Lifestyle
Fashion
8.5M
United Kingdom
399.5K
20
Art/Artists
Fashion
Music
15.6M
United States
224.3K
21
Fashion
Modeling
34.9M
India
81.5K
22
Music
Cinema & Actors/actresses
Modeling
7.5M
Brazil
396.3K
23
Music
Cinema & Actors/actresses
Fashion
13.7M
Brazil
183.6K
24
Cinema & Actors/actresses
Modeling
Fashion
13M
Thailand
212.5K
25
Fashion
Beauty
Lifestyle
3.3M
Brazil
797.3K
26
Fashion
12.2M
United States
177.7K
27
Beauty
Cinema & Actors/actresses
Modeling
18.2M
Philippines
125.3K
28
Cinema & Actors/actresses
Modeling
Lifestyle
14.3M
Philippines
143.3K
29
Modeling
Fashion
20.3M
United States
88.9K
30
Cinema & Actors/actresses
Fashion
21.1M
Brazil
80.8K
31
Literature & Journalism
Fashion
50.3M
United States
38.4K
32
Art/Artists
Fashion
Modeling
24.1M
United States
70K
33
Art/Artists
Modeling
Music
29.3M
United States
59.9K
34
Cinema & Actors/actresses
Fashion
7.7M
United States
210.3K
35
Lifestyle
Modeling
Fashion
6.2M
United States
253.7K
36
Cinema & Actors/actresses
Modeling
Fashion
14.4M
Mexico
86.6K
37
Music
Photography
Fashion
6.3M
Thailand
234.3K
38
Cinema & Actors/actresses
Fashion
17.2M
Egypt
71.4K
39
Fashion
Accessories & Jewellery
Clothing & Outfits
60.2M
United States
21.1K
40
Beauty
Modeling
Fashion
10.1M
United States
102.2K
41
Fashion
4.9M
India
263.4K
42
Humor & Fun & Happiness
Fashion
Cinema & Actors/actresses
6.8M
India
209.6K
43
Family
Shows
Fashion
1.2M
United States
655.8K
44
Beauty
Cinema & Actors/actresses
Modeling
13.7M
India
80.7K
45
Music
Beauty
Fashion
12.1M
Indonesia
97.1K
46
Lifestyle
Fashion
Cinema & Actors/actresses
11.9M
India
102K
47
Literature & Journalism
Fashion
Shows
4.8M
France
270.1K
48
Family
Fashion
Music
13.6M
United States
66.7K
49
Lifestyle
Modeling
Fashion
9.3M
United States
88.5K
50
Lifestyle
Fashion
5M
United States
211K
1
2310

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In January 2025, the most popular Fashion creators is Kylie with an Instagram audience of 395M followers. The audience of @kyliejenner, for the most part, lives in United States. In the top list, you can also check the engagement of @kyliejenner. The average engagement is 1.8M likes and comments, while authentic engagement is 1.3M likes and comments.

The second most popular Fashion Instagram creator is Kendall with 289.8M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kendall is 2.1M likes and comments. The third most popular Fashion Instagram creator is Kim Kardashian with 358.5M followers. They mostly live in United States. The average engagement of @kimkardashian is 1.4M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @kyliejenner.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @kyliejenner. He has 395M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.