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Top Rankings
Top Kids & Toys Influencers on Instagram in Australia
Find top Instagram Kids & Toys influencers in 2025. Find out who is the #1 Kids & Toys creator in Australia and get a list of the most popular Instagram accounts.
Kids & Toys
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
BeautyBusiness & CareersCars & MotorbikesCinema & Actors/actressesClothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducationExtreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & CookingGaming
Health & MedicineHumor & Fun & Happiness
Kids & Toys
LifestyleLiterature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusicNFT
Nature & landscapes
Photography
Racing Sports
ScienceShopping & Retail
Shows
Sports with a ball
Sweets & BakeryTobacco & Smoking
Trainers & Coaches
TravelWater sports
Winter sports
Australia
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
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El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
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Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Rank
Influencer
Category
Followers
Eng. (Auth.)
Eng. (Avg.)
1


jimmyrees_
Jimmy Rees OAM
Shows
Humor & Fun & Happiness
Cinema & Actors/actresses
937.4K
5.6K
6.8K
2


motherblue._
Hayley
Kids & Toys
Family
474.7K
5.9K
7.2K
3


chloeandbeans
chloe and beans
Kids & Toys
Family
470.1K
4.9K
8.6K
4


cwknix
CWKNZ
Kids & Toys
Lifestyle
368K
4.9K
6.1K
5


jamiekay
Jamie Kay | Baby & Children’s Clothing
Family
Clothing & Outfits
Kids & Toys
664.3K
1.8K
2.2K
6


beyondtheclassroomwithkayla
Kayla Muscat
Kids & Toys
Education
252.1K
1.1K
1.4K
7


where_learning_meets_play
Jen~Where Learning Meets Play
Kids & Toys
Education
419.6K
568
723
8


connetix_tiles
CONNETIX® Magnetic Tiles
Gaming
Kids & Toys
Family
586.3K
419
561
9


adele_barbaro
ADELE BARBARO
Kids & Toys
Family
Travel
216.6K
1K
1.7K
10


_indigodreams_
INDIGO DREAMS | Baby and Childrens Wear
Accessories & Jewellery
Kids & Toys
Clothing & Outfits
182.7K
1K
1.7K
11


snugglehunnykids
Snuggle Hunny
Kids & Toys
Shopping & Retail
Clothing & Outfits
567.2K
242
343
12


julideturkerofficial
Jülide Turker
Kids & Toys
Health & Medicine
126.4K
988
2K
13


the.small.folk
THE SMALL FOLK
Animals
Kids & Toys
Family
172.7K
702
1.4K
14


bowymade
Bowy Made®
Family
Kids & Toys
277.2K
411
589
15


drgolly
Dr Golly Paediatrician
Family
Kids & Toys
240.1K
373
484
16


3.little.crowns
Newborn Clothes | Baby Knitwear
Family
Accessories & Jewellery
Kids & Toys
261K
289
407
17


hideseekkids
Kids Cubby House & Kids Beds
Family
Kids & Toys
238.3K
278
382
18


julia_rocking.craftart
Julia
Kids & Toys
Family
Art/Artists
189.4K
340
481
19


bumpnbub
Bumpnbub ® Aliza Carr
Family
Kids & Toys
75.9K
615
1K
20


littleandfern
Baby Swaddles, Clothing & More
Kids & Toys
Family
Accessories & Jewellery
170.4K
277
381
21


the.littles.learn
Tara Burns • The Littles Learn
Kids & Toys
Family
230.4K
194
250
22


blossomandpear
Blossom and Pear
Family
Kids & Toys
296.5K
147
225
23


popyatot
Pop Ya Tot • Baby Boutique Australia
Family
Kids & Toys
402.6K
81
160
24


stephandgian
Japandi Estate
Kids & Toys
Family
67.5K
430
562
25


the_reconnected
The Reconnected
Family
Kids & Toys
Lifestyle
163.6K
179
242
26


minigiants.celebrations
Rafaela de Souza
Family
Beauty
Kids & Toys
81.2K
338
482
27


oliviaandzoeplays
@oliviaandzoeplays
Kids & Toys
Family
341.2K
74
109
28


adairskids
Adairs Kids
Kids & Toys
207.8K
108
152
29


thesimplefolk_
Bohannah Gerritsen
Kids & Toys
219.9K
119
203
30


nicole_kidsphysio
Nicole Pates | Paediatric Physio
Kids & Toys
Family
209.6K
98
123
31


dr_kyla
Dr Kyla Ringrose- Paediatric Dietitian
Family
Food & Cooking
Kids & Toys
144.3K
138
169
32


sick.happens
Penny | Paediatric Nurse
Kids & Toys
176.3K
108
135
33


jakelever_
Jake Lever
Lifestyle
Kids & Toys
Sports with a ball
27.7K
690
1.1K
34


the_gorman_lane
Tonille | capturing our days 💫
Kids & Toys
Family
136.6K
149
222
35


riffraff_sleeptoys
Riff Raff Baby
Family
Kids & Toys
118K
143
213
36


anideaontuesday
NICCOLA DRAKE
Kids & Toys
Education
47.9K
369
479
37


hank_knitwear
hank knitwear
Kids & Toys
Shopping & Retail
109.9K
137
179
38


spinkiebaby
Spinkie® Canopies Decor Toys
Kids & Toys
328.6K
46
74
39


frameitlawnsandgardens
Frame It Lawns & Gardens
Literature & Journalism
Kids & Toys
91.1K
133
230
40


_saltyshreds_
Salty Shreds 𝙒𝙤𝙧𝙡𝙙𝙬𝙞𝙙𝙚 𝙡𝙖𝙗𝙚𝙡
Family
Clothing & Outfits
Lifestyle
154.1K
76
102
41


ausgov
Australian Government
Kids & Toys
225.6K
47
59
42


rchmelbourne
The Royal Children's Hospital
Health & Medicine
Family
Kids & Toys
45.6K
225
291
43


dinorawkids
Dino Raw - Kids Wall Decals
Literature & Journalism
Animals
Art/Artists
113.9K
108
160
44


nourishlittlelives
Anna Ritan | Dietitian APD | Baby & Kids nutrition
Food & Cooking
Family
Kids & Toys
63.9K
160
200
45


babysleepcode
Baby Sleep Code - Melissa Gilchrist
Family
Kids & Toys
205.3K
49
61
46


demi_thebabyphysio
Demi | Paediatric Physio
Family
Kids & Toys
98.3K
97
156
47


baby.bunting
Baby Bunting Australia
Family
Kids & Toys
Shopping & Retail
117.7K
89
123
48


hotelporos
Hotel Poros
Kids & Toys
Clothing & Outfits
Water sports
31.3K
309
519
49


huxbaby
Huxbaby
Shopping & Retail
Clothing & Outfits
Kids & Toys
240.1K
37
68
50


70shousereno
Chloe brookman
Kids & Toys
DIY & Design
Family
23.6K
340
475