English
PricingFor influencers
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
Lifestyle
219.8M
696.2K
2
Music
Lifestyle
Cinema & Actors/actresses
47.6M
3.5M
3
Lifestyle
29.7M
4.9M
4
Lifestyle
Fashion
Clothing & Outfits
65.5M
1.8M
5
Sports with a ball
Lifestyle
Winter sports
52.9M
2.1M
6
Lifestyle
Modeling
54.3M
1.9M
7
Modeling
Lifestyle
77.3M
1M
8
Shows
Lifestyle
53.1M
1.3M
9
Sports with a ball
Lifestyle
42.1M
2.2M
10
Cinema & Actors/actresses
Lifestyle
37.6M
1.6M
11
Clothing & Outfits
Lifestyle
304.2M
194.2K
12
Lifestyle
Sports with a ball
38.7M
1.5M
13
Lifestyle
23.9M
2.1M
14
Lifestyle
Cinema & Actors/actresses
23.6M
1.5M
15
Modeling
Lifestyle
Beauty
24.9M
1.2M
17
Lifestyle
15.9M
2.2M
18
Lifestyle
33.7M
639.8K
19
Beauty
Modeling
Cinema & Actors/actresses
37.1M
618.6K
20
Lifestyle
Cinema & Actors/actresses
20.7M
1M
21
Sports with a ball
Lifestyle
50M
408.8K
22
Lifestyle
Sports with a ball
Winter sports
21.3M
800.6K
23
Lifestyle
12.4M
1.4M
24
Lifestyle
Music
13.8M
1.3M
25
Clothing & Outfits
Lifestyle
38M
415.8K
26
Beauty
Lifestyle
21.8M
600.6K
27
Lifestyle
17.4M
744.8K
28
Lifestyle
18.6M
894.6K
29
Lifestyle
Sports with a ball
19.4M
860.3K
30
Lifestyle
15.1M
978.6K
31
Lifestyle
18.1M
452.6K
32
Lifestyle
14.2M
1M
33
Lifestyle
12.8M
1.1M
34
Lifestyle
Sports with a ball
38.3M
331.9K
35
Lifestyle
13.1M
993.3K
36
Lifestyle
17.2M
629K
37
Lifestyle
Computers & Gadgets
17.6M
675.3K
38
Cinema & Actors/actresses
Lifestyle
61.3M
203.6K
39
Lifestyle
17.2M
688K
40
Lifestyle
Music
14.6M
835.5K
41
Lifestyle
Family
17.2M
676.3K
42
Lifestyle
Sports with a ball
Winter sports
14.6M
824.7K
43
Lifestyle
Shows
15M
713K
44
Lifestyle
10.5M
1M
45
Lifestyle
Cinema & Actors/actresses
10.8M
916.6K
46
Cinema & Actors/actresses
Lifestyle
27.7M
346.2K
47
Lifestyle
12.3M
817.5K
48
Lifestyle
Sports with a ball
14.6M
581.1K
49
Lifestyle
11M
910.2K
50
Lifestyle
Music
12.6M
620.1K

Top Lifestyle Influencers on Instagram

With roughly one billion active users who visit Instagram every month, the platform is considered one of the most popular social media spaces. With that said, Instagram influencers continue to gain traction. A growing number of brands partner with creators to build brand awareness among their audiences.

In our list of the Top Lifestyle Instagram accounts, you can find the most popular influencers from any country. You can also discover the most sought-after creators who make content on various topics I issues, ranging from music and art to family and lifestyle. Simply pick your category and we’ll show you the most popular Instagrammers in a particular niche.

The World’s Top Lifestyle Instagram Influencers

Let’s examine the leaderboard and find out who leads the list. As you can see, the most popular Lifestyle influencer is Kourtney Kardashian Barker. @kourtneykardash has the total audience of 219.8M followers who are generally from United States. The average engagement of the most popular creator is 987.8K likes and comments, while authentic engagement is 696.2K, which means that these likes and comments come from real people.

The second most popular Lifestyle Instagram creator is 차은우 with 47.6M followers. The audience of the creator lives, for the most part, in Indonesia. The average engagement of 차은우 is 4M likes and comments. The third most popular Lifestyle Instagram creator is IShowSpeed with 29.7M followers. They mostly live in United States. The average engagement of @ishowspeed is 5.9M likes and comments.

Top Instagram Influencer Ranking Algorithm

We checked hundreds of the most well-known accounts on Instagram to provide you with the top Lifestyle influencers throughout the service as of February 2025. To make a list, we applied the AI algorithm that uses the creators’ audience size, taking into consideration real followers and their authentic engagement. as shown, this list of the top Lifestyle Instagrammers is altering, and influencers’ positions are periodically changing.

Select other categories to ascertain who the most popular Instagrammer is of your specialty. You can also check another leaderboard and see the Top Lifestyle Instagram Influencers in a particular region. You may uncover that the influencer’s location doesn’t definitely match with their audience’s location.

If you want to explore a definite influencer with further information, we suggest checking our Account Analytics reports. These reports contain thorough information and useful insights into creators’ audiences, engagement, and performance. intimately analyze the most well-known Lifestyle Instagram influencers.

FAQ: Top Lifestyle Instagram Accounts Ranking

Who is the most popular Lifestyle influencer on Instagram?

The most popular Lifestyle influencer on Instagram is @kourtneykardash.

How many followers does the most popular Lifestyle Instagram influencer have?

The most popular Lifestyle Instagram influencer is @kourtneykardash. He has 219.8M followers.

What statistics are available for the top Lifestyle influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.