English
PricingFor influencers
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
Lifestyle
Music
46.9M
4M
2
Lifestyle
219.6M
698.9K
3
Music
Lifestyle
Cinema & Actors/actresses
47.7M
3.3M
4
Lifestyle
29.9M
4.7M
5
Sports with a ball
Lifestyle
Winter sports
53M
1.9M
6
Lifestyle
Fashion
Clothing & Outfits
65.5M
1.4M
7
Lifestyle
Modeling
54.4M
1.7M
8
Shows
Lifestyle
53.2M
1.3M
9
Cinema & Actors/actresses
Lifestyle
37.5M
1.6M
10
Sports with a ball
Lifestyle
42.7M
1.7M
11
Lifestyle
Sports with a ball
38.8M
1.4M
12
Lifestyle
24.1M
2.2M
13
Modeling
Lifestyle
77.2M
530.3K
14
Lifestyle
Cinema & Actors/actresses
23.9M
1.6M
15
Modeling
Lifestyle
Beauty
24.9M
1M
17
Cinema & Actors/actresses
Modeling
Lifestyle
25.7M
1.1M
18
Sports with a ball
Lifestyle
50.2M
546.8K
19
Lifestyle
33.9M
625.2K
20
Lifestyle
14.6M
1.5M
21
Lifestyle
Cinema & Actors/actresses
21.1M
1M
22
Lifestyle
Sports with a ball
19.9M
1.1M
23
Beauty
Modeling
Cinema & Actors/actresses
37.1M
564K
24
Lifestyle
12.5M
1.4M
25
Clothing & Outfits
Lifestyle
38M
434.2K
26
Lifestyle
Music
13.8M
1.3M
27
Lifestyle
Sports with a ball
Winter sports
21.5M
764.2K
28
Beauty
Lifestyle
21.7M
611.1K
29
Clothing & Outfits
Lifestyle
304M
50.8K
30
Lifestyle
17.4M
787.2K
31
Lifestyle
18.7M
925K
32
Lifestyle
18.2M
648.2K
33
Lifestyle
14.3M
1M
34
Lifestyle
13.3M
1M
35
Cinema & Actors/actresses
Lifestyle
61.3M
230.7K
36
Lifestyle
17.2M
797.2K
37
Lifestyle
17.2M
653.1K
38
Lifestyle
15.1M
881.7K
39
Lifestyle
Sports with a ball
38.2M
277.8K
40
Lifestyle
12.8M
1M
41
Lifestyle
Sports with a ball
Winter sports
14.9M
916.3K
42
Lifestyle
Computers & Gadgets
17.6M
668.2K
43
Lifestyle
19.4M
199.2K
44
Lifestyle
Family
17.5M
674.5K
45
Lifestyle
Shows
15M
721.1K
46
Lifestyle
Cinema & Actors/actresses
10.8M
994.9K
47
Lifestyle
Music
14.7M
756K
48
Cinema & Actors/actresses
Lifestyle
Fashion
37.9M
220.4K
49
Lifestyle
10.4M
993K
50
Lifestyle
19.4M
502.8K

Top Lifestyle Influencers on Instagram

With roughly one billion active users who visit Instagram every month, the platform is considered one of the most popular social media spaces. With that said, Instagram influencers continue to gain traction. A growing number of brands partner with creators to build brand awareness among their audiences.

In our list of the Top Lifestyle Instagram accounts, you can find the most popular influencers from any country. You can also discover the most sought-after creators who make content on various topics I issues, ranging from music and art to family and lifestyle. Simply pick your category and we’ll show you the most popular Instagrammers in a particular niche.

The World’s Top Lifestyle Instagram Influencers

Let’s examine the leaderboard and find out who leads the list. As you can see, the most popular Lifestyle influencer is RM. @rkive has the total audience of 46.9M followers who are generally from South Korea. The average engagement of the most popular creator is 5M likes and comments, while authentic engagement is 4M, which means that these likes and comments come from real people.

The second most popular Lifestyle Instagram creator is Kourtney Kardashian Barker with 219.6M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kourtney Kardashian Barker is 980K likes and comments. The third most popular Lifestyle Instagram creator is 차은우 with 47.7M followers. They mostly live in Indonesia. The average engagement of @eunwo.o_c is 3.8M likes and comments.

Top Instagram Influencer Ranking Algorithm

We checked hundreds of the most well-known accounts on Instagram to provide you with the top Lifestyle influencers throughout the service as of March 2025. To make a list, we applied the AI algorithm that uses the creators’ audience size, taking into consideration real followers and their authentic engagement. as shown, this list of the top Lifestyle Instagrammers is altering, and influencers’ positions are periodically changing.

Select other categories to ascertain who the most popular Instagrammer is of your specialty. You can also check another leaderboard and see the Top Lifestyle Instagram Influencers in a particular region. You may uncover that the influencer’s location doesn’t definitely match with their audience’s location.

If you want to explore a definite influencer with further information, we suggest checking our Account Analytics reports. These reports contain thorough information and useful insights into creators’ audiences, engagement, and performance. intimately analyze the most well-known Lifestyle Instagram influencers.

FAQ: Top Lifestyle Instagram Accounts Ranking

Who is the most popular Lifestyle influencer on Instagram?

The most popular Lifestyle influencer on Instagram is @rkive.

How many followers does the most popular Lifestyle Instagram influencer have?

The most popular Lifestyle Instagram influencer is @rkive. He has 46.9M followers.

What statistics are available for the top Lifestyle influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.