The HypeAuditor Blog

Understand one of the newest AI-powered trends to hit the influencer marketing landscape, how creators feel about it, and how brands stand to benefit

This comprehensive guide explores actionable tips and best practices to help you plan and execute a successful B2B influencer marketing campaign.

Explore the latest generation of influencers, why they're succeeding, and the ethical implications brands should keep in mind before considering them

It is widely discussed how well influencer marketing works with younger generations - especially Millennials and Generation Z. They are the most skeptical when it comes to traditional brand-produced ads. They heavily rely on social proof, online recommendations, and their peers’ thoughts. But what about other generations? Can influencers reach them?

SEO and influencer marketing are like two wheels of a vehicle. They're distinct, but when they work together, they can drive your brand forward more effectively.

nfluencer marketing is on an unstoppable rise. As the number of influencers increases, a growing number of companies use influencer marketing as a permanent element of their marketing strategy. However, the tough competition still holds several businesses back. There is one method, however, that many brands overlook, even though it offers valuable opportunities to find hidden gems, and that is competitor analysis.