The HypeAuditor Blog

It’s not a secret that influencer marketing has gained popularity over the past decade, thus it's no wonder that multiple companies dedicate larger budgets to working with influencers every year. But with everything in life, this marketing strategy only makes sense if its effectiveness is assessed. Furthermore, measuring isn't enough on its own. It is also important to know when, what, and for how long to measure.

Is Instagram a regular part of your life or is there something unique that you'd like to share with the world? Would you rather make money from your sponsored post on Instagram than scroll through other people's? Then this article is for you.

Instagram bots, and ghost followers are unwelcome elements of the platform that can influence your content performance and therefore can't be ignored. Nevertheless, this article will explain how you can identify suspicious and inactive users and how to remove fake followers on Instagram account.

A network of influential customers or individuals sharing their - hopefully positive - thoughts on your products would be a dream come true for any business. Influencer seeding (also known as product seeding) enables brands to better reach their intended customers through trustworthy user-generated content and influencer recommendations in a budget-friendly manner. This collaboration involves businesses giving freebies to creators they think will love their products.

Uncover the world of makeup influencers including what they are, how to find them, and the 10 most popular creators today.

Discover the most tried-and-true methods to authentically grow your Instagram following and build a larger audience