The HypeAuditor Blog

The opinions and reviews of real customers have always been incredibly influential but in the absence of personal contact, user-generated evaluations, and product descriptions became more prominent on the internet. Furthermore, users began to believe less and less in the brand's advertisements, and more in the thoughts of regular consumers. The most influential type of content is user-generated content (UGC in short), and without it, people are more likely to abandon their purchases.

In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.

Your brand pitch is crucial to landing collaborations, so learn from our tips and tricks and try out our free templates when reaching out.

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A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.

TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.