The HypeAuditor Blog

Content creators, brand ambassadors, or key opinion leaders. What do they have in common? They are influential people who have gained recognition in their field and built a loyal following around their content.

Discover how to work with influencers, develop a successful strategy, and understand where the industry is heading with our influencer marketing guide.

Originally created for sharing photos, experiences, and memories, Instagram has evolved into a multifaceted platform. While users can still use the app for its original purposes, it also became one of the key channels for brands to engage with consumers in an authentic way, acquire new customers, and showcase their products. Instagram has become a fierce arena for vying for users’ attention. Businesses have to compete with local and international companies.

Small influencers: the new secret weapon of small and large businesses alike that want to succeed on Instagram. Despite their modest following they have the most engaged audiences. What makes them brands’ favorite partners is the authentic relationship they forge with their followers, their relatable nature, and their expertise in their niche.

Twitter hasn’t been as popular as Facebook, Instagram, YouTube, or TikTok. Its user base is merely above 335 million and since Elon Musk bought the platform it lost millions of subscribers, including brands. Its content format is short and textual and allows real-time discussions. This poses a challenge for many brands and industries that build on visuality and lengthy content.

What social media platform comes to your mind if you think of influencer marketing? Most likely, Instagram will be the first to come up – or maybe the second. Indeed, Instagram has become the major platform for influencer marketing, with more than 2 billion active users and diverse content formats and features. It would be a missed opportunity for content creators and businesses not to capitalize on Instagram’s broad audience and visual abilities.